TikTok Shop has become a game-changer in online shopping, blending entertainment with e-commerce. Every month, millions of users scroll through short videos and live streams to discover trending products. Nov 2024 highlights a clear shift in consumer priorities. Shoppers focus on wellness, tech innovation, and beauty essentials, with each category revealing deeper trends about what people value.
Health supplements, skincare products, and gadgets dominate the platform, driven by TikTok’s ability to make shopping interactive. Influencers play a huge role in this, using short, engaging videos to educate and excite their audiences. Whether it’s showing off the benefits of Vitamin C or demoing a noise-canceling headset, these creators shape what sells.
For sellers, TikTok Shop offers a rare chance to connect with shoppers emotionally. Products that solve problems or add joy to daily life perform the best. To stand out, businesses must pair quality with creativity, presenting their items in relatable ways. Let’s dive into what’s trending, starting with health-related products.
TikTok Shop Trend Chart (Interactive)
TikTok Health Trends (Nov 2024)
Health items remain bestsellers, showing how much shoppers care about physical and mental well-being. Here’s a snapshot of recent sales:
| Attribute | Unit Sales (Past Week) | Revenue (Past Week) |
|---|---|---|
| Digestive Health | 43,130 | $1,293,900 |
| Vitamin C | 73,270 | $1,318,860 |
| Biotin | 81,380 | $1,220,700 |
| Ashwagandha | 49,920 | $998,400 |
| Vitamin D | 48,870 | $879,660 |
Insights
Shoppers on TikTok are prioritizing products that promise visible results and long-term health. Vitamin C and Biotin lead the pack, emphasizing a focus on immune support and hair health. Digestive health products also perform well, showing how gut health awareness continues to grow. Ashwagandha, a natural remedy for stress, is another standout. These trends suggest buyers want products that feel personal and address common struggles, like seasonal illnesses or beauty goals.
Consumer Psychology
Consumers on TikTok are visual learners. They trust videos that show before-and-after transformations or explain benefits in simple terms. A quick clip of glowing skin after using a Vitamin C serum or stronger hair with Biotin catches their attention. People also want health solutions that fit busy lives, and TikTok’s short format aligns perfectly with this need for quick, actionable information.
Peer recommendations also matter. Many buyers choose items after seeing their favorite influencers share honest reviews or personal results. The emotional connection between creator and follower makes the platform unique, boosting confidence in the products showcased.
Recommendations for Sellers
- Show Real Benefits: Focus on creating videos that highlight tangible results, like improved energy after taking Ashwagandha or clearer skin from Vitamin C.
- Use Trusted Influencers: Partner with creators who have credibility in health or wellness niches. Their endorsements drive trust and sales.
- Bundle Related Items: Offer sets, such as a Biotin and Vitamin D combo, to increase average order values and align with seasonal needs like winter wellness.
- Stay Educational: Use short videos to explain why gut health or stress relief matters. Consumers appreciate brands that simplify health topics.
- Engage Directly: Use TikTok Live to answer questions and give product tips. This builds trust and can convert viewers into buyers on the spot.
Sellers who can merge health benefits with relatable stories will thrive. TikTok’s audience wants products that improve their lives and solve problems—and they’re ready to buy from brands that deliver.
TikTok Electronics Trends (Nov 2024)
Electronics are a fast-growing category on TikTok Shop, driven by the platform’s love for innovation and practicality. Tech gadgets that blend function with creativity continue to attract shoppers. From noise-canceling headphones to smart projectors, TikTok users are drawn to items that fit their lifestyles. The data below captures the leading electronics trends for Nov 2024:
| Attribute | Unit Sales (Past Week) | Revenue (Past Week) |
|---|---|---|
| Active Noise Cancellation | 22,630 | $2,263,000 |
| AI Device | 8,050 | $1,207,500 |
| Electric Devices | 22,430 | $1,121,500 |
| Projector | 10,290 | $1,029,000 |
| Thermal Printer | 5,590 | $670,800 |
Insights
Active noise-canceling devices lead the pack, generating over $2.2 million in weekly revenue. The rising popularity of remote work and hybrid environments has created high demand for products that improve focus and comfort. AI-enabled devices rank next, signaling that consumers value smart technology that enhances convenience. Portable projectors and thermal printers have also carved a niche, appealing to users who enjoy multifunctional tools at home or on the go.
Consumer Psychology
Buyers gravitate toward tech products that promise to simplify daily life or add enjoyment to their routines. TikTok excels at showing these gadgets in action—whether it’s an influencer demonstrating noise-canceling headphones during a workday or a projector transforming a living room into a home theater. Videos that highlight ease of use and quality results are especially effective in driving purchases.
TikTok’s algorithm plays a big role here, serving videos that match user interests. For instance, someone who likes videos about home offices might see more content promoting headphones or printers. This targeted approach ensures that tech products reach the right buyers.
Recommendations for Sellers
- Highlight Key Features: Use videos to demonstrate how noise-canceling headphones block distractions or how AI devices automate tasks. Clear visuals can make complex features easy to understand.
- Create Contextual Content: Show products being used in real-life scenarios, like a projector for movie nights or a printer for home organization. This helps shoppers imagine the item in their own lives.
- Tap into Trends: Collaborate with TikTok creators to incorporate your product into viral trends or challenges, increasing visibility.
- Offer Limited-Time Deals: Flash sales or exclusive discounts for TikTok viewers can boost conversions.
- Focus on Longevity: Highlight product durability and quality to appeal to shoppers seeking value for money.
By catering to TikTok’s love for innovation and practicality, sellers can tap into this high-performing category and reach tech-savvy audiences.
TikTok Beauty Trends (Nov 2024)
Beauty products continue to thrive on TikTok Shop, with skincare and haircare dominating sales. TikTok’s focus on visual storytelling makes it the perfect platform for this category, as consumers love seeing product demos and transformations. Here’s a look at Nov 2024’s top-selling beauty attributes:
| Attribute | Unit Sales (Past Week) | Revenue (Past Week) |
|---|---|---|
| Skincare | 68,590 | $2,057,700 |
| Hair Styling | 18,640 | $745,600 |
| Hyaluronic Acid | 34,080 | $1,192,800 |
| Vitamin C | 73,270 | $1,318,860 |
| CC Cream | 23,020 | $805,700 |
Insights
Skincare remains the top subcategory, with products like Hyaluronic Acid and Vitamin C leading sales. Shoppers are clearly prioritizing hydration and skin brightening. Hair styling tools and CC creams also perform well, reflecting a balance between everyday beauty needs and more specialized items. The emphasis on quick fixes and visible improvements aligns perfectly with TikTok’s fast-paced format.
Consumer Psychology
Beauty buyers on TikTok want immediate, noticeable results. Short videos showing glowing skin, styled hair, or makeup transformations resonate deeply. Consumers also trust product recommendations from influencers, especially when they see authentic, personal stories about how the product works.
TikTok’s “get ready with me” trend fuels this category, with users demonstrating their favorite beauty routines and encouraging viewers to try featured products. The interactive aspect of TikTok Live also allows sellers to answer questions in real time, boosting consumer confidence.
Recommendations for Sellers
- Show Before and After: Create videos that clearly show the difference a product makes. For instance, demonstrate how a CC cream evens out skin tone.
- Engage with Creators: Partner with beauty influencers who can create tutorials or share authentic reviews of your products.
- Leverage TikTok’s Features: Use TikTok Live to showcase new products and interact with potential buyers.
- Highlight Key Ingredients: Focus on popular ingredients like Hyaluronic Acid and Vitamin C to attract ingredient-conscious shoppers.
- Emphasize Speed and Convenience: Promote beauty products that fit into quick routines, appealing to busy users.
TikTok’s beauty audience is eager to try new things, and sellers who focus on authenticity and results can capture their attention.
TikTok Apparel Trends (Nov 2024)
Apparel sales on TikTok Shop reflect a growing love for comfort and functionality. Items like leggings, hoodies, and fleece-lined clothing dominate, as consumers gear up for cooler weather.
| Attribute | Unit Sales (Past Week) | Revenue (Past Week) |
|---|---|---|
| Leggings | 31,930 | $1,436,850 |
| Hoodie | 15,810 | $632,400 |
| Sweatshirt | 15,810 | $553,350 |
| Fleece-Lined | 20,490 | $819,600 |
| Shapewear | 9,840 | $393,600 |
Insights
Leggings lead the category, with $1.4 million in weekly revenue, underscoring the lasting appeal of athleisure. Hoodies and fleece-lined pieces also see strong sales, reflecting consumer preference for warmth and style. Shapewear remains a steady seller, catering to those seeking support and confidence in their wardrobe.
Consumer Psychology
TikTok users value practicality in their clothing, but they also want pieces that look good on camera. Comfort-focused apparel aligns with a broader cultural shift toward relaxed styles, while viral fashion trends often drive specific product sales. For example, a hoodie that becomes popular in a TikTok challenge might see a spike in demand.
Short videos showing outfit ideas or styling tips also influence purchases. Consumers trust creators to guide them toward fashionable yet practical options, especially when products are featured in relatable, everyday contexts.
Recommendations for Sellers
- Focus on Seasonal Needs: Highlight cozy, weather-appropriate items like fleece-lined leggings or hoodies during colder months.
- Offer Styling Inspiration: Create videos showing how to pair items, such as leggings styled for casual outings or workouts.
- Join Fashion Trends: Use trending TikTok hashtags and challenges to boost product visibility.
- Promote Versatility: Emphasize how items can transition between activities, like leggings that work for both lounging and exercising.
- Engage Creatively: Collaborate with creators to model your apparel in fun, interactive videos.
TikTok’s audience loves apparel that blends comfort with style. Sellers who showcase their products creatively and authentically can build loyal customers.
TikTok Home & Appliances Trends (Nov 2024)
Home and appliance products are surging on TikTok Shop, driven by consumers seeking convenience and efficiency in their living spaces. Whether it’s cleaning gadgets or multifunctional kitchen tools, these items cater to practical needs while aligning with TikTok’s viral appeal. The following data highlights recent sales in this category:
| Attribute | Unit Sales (Past Week) | Revenue (Past Week) |
|---|---|---|
| Cleaning Appliance | 11,300 | $791,000 |
| Cooking Appliance | 12,780 | $894,600 |
| Vacuum Cleaner | 10,466 | $732,620 |
| Airflow Styler | 12,740 | $764,400 |
| Litterbox | 8,380 | $838,000 |
Insights
Cooking appliances lead this segment, generating nearly $900,000 in weekly revenue. Products like air fryers and compact ovens are especially popular, as they promise quicker meal prep and healthier cooking options. Cleaning appliances, including robot vacuums and steam mops, also rank high, reflecting a desire for automated solutions to household chores.
Litterboxes stand out as a unique subcategory, with sales topping $838,000. This demand suggests that pet owners are investing in high-tech products that simplify care routines. The Airflow Styler—likely marketed as a multipurpose tool for drying and styling—also garners significant interest, showing that versatility appeals across product types.
Consumer Psychology
Consumers on TikTok Shop seek items that improve their daily lives, and home products often take center stage. Videos showcasing time-saving appliances or clever home hacks resonate with users looking for practical upgrades. Buyers are drawn to products that not only deliver results but also have a “wow factor,” such as self-cleaning features or innovative designs.
Pet owners are particularly loyal shoppers on TikTok. Creators who demonstrate litterboxes, pet feeders, or cleaning tools for animal care often gain large followings, which translates to trust in the products they endorse.
Recommendations for Sellers
- Focus on Time-Saving Features: Highlight how products, like a robot vacuum or a fast-heating cooking device, save time and simplify chores.
- Use Demonstrations: Create videos that show the product in action, such as cleaning spills effortlessly or cooking an entire meal with minimal effort.
- Cater to Pet Owners: Showcase litterboxes or pet-friendly appliances as essential tools for maintaining a clean home while caring for animals.
- Tap into Trends: Partner with creators who can incorporate your home products into their daily routines or TikTok challenges.
- Offer Easy Shipping Options: Highlight quick and reliable delivery to attract shoppers eager for convenience.
TikTok’s home and appliance audience values practicality, innovation, and ease of use. Sellers who communicate these benefits clearly in videos can capitalize on this trend.
TikTok Personal Care Trends (Nov 2024)
Personal care products are a consistent favorite on TikTok Shop, as consumers focus on grooming, hygiene, and self-care. Items like hair removal tools and oral care products dominate this category, but niche segments like men’s fragrances and feminine health also show steady demand. Here’s a breakdown of this category’s top-performing products:
| Attribute | Unit Sales (Past Week) | Revenue (Past Week) |
|---|---|---|
| Hair Removal | 9,080 | $454,000 |
| Oral Care | 18,440 | $368,800 |
| Feminine Health | 4,660 | $139,800 |
| Men’s Fragrance | 6,570 | $328,500 |
| Scented Oil | 4,660 | $116,500 |
Insights
Hair removal products lead this category, demonstrating consumer interest in tools that simplify grooming routines. These products are often marketed as convenient, pain-free, and affordable solutions for personal care. Oral care items, including electric toothbrushes and whitening kits, show similar traction, fueled by TikTok videos promoting confidence through brighter smiles.
Men’s fragrance is a growing subcategory, highlighting a shift in focus toward self-expression through scent. Scented oils, while more niche, appeal to audiences looking for natural or holistic alternatives to traditional fragrances. Feminine health products round out the list, showing that consumers are prioritizing solutions that meet specific hygiene and comfort needs.
Consumer Psychology
Consumers in the personal care category are highly influenced by demonstrations. A short clip showcasing the ease of using a hair removal device or the noticeable difference after a whitening treatment can drive immediate purchases. TikTok shoppers also value relatability; creators who share their personal grooming routines build trust and foster curiosity.
Fragrance, though less visual, thrives through storytelling. Men’s fragrances often sell well when creators link them to concepts like confidence or luxury. For feminine health, buyers respond to informative content that addresses specific concerns while normalizing open discussions around these products.
Recommendations for Sellers
- Focus on Transformation: Videos that show clear “before and after” results for oral care or grooming products perform best.
- Normalize Conversations: For sensitive categories like feminine health, partner with creators who are authentic and relatable, breaking stigmas while promoting the product.
- Create Scent Stories: Use storytelling to evoke emotions around men’s fragrances and scented oils. Tie the product to a feeling, event, or memory to enhance its appeal.
- Offer Starter Kits: Bundled products, such as a hair removal device paired with post-treatment care items, can attract first-time buyers.
- Target Specific Groups: Market feminine health and oral care products through content that directly addresses the concerns of these audiences, such as “the best tools for sensitive skin” or “easy ways to boost dental hygiene.”
The personal care category thrives on TikTok’s mix of relatability and visual appeal. Sellers who focus on authenticity and results can effectively tap into this growing market.
TikTok Outdoor & Travel Trends (Nov 2024)
As travel and outdoor activities regain popularity, TikTok users are investing in accessories that make adventures easier and more enjoyable. Items like travel-friendly gadgets and dashcams are seeing strong sales, as consumers prepare for road trips, outdoor sports, and gifting opportunities.
| Attribute | Unit Sales (Past Week) | Revenue (Past Week) |
|---|---|---|
| Travel Accessories | 12,820 | $576,900 |
| Dashcam | 2,780 | $417,000 |
| Front & Rear Cameras | 2,780 | $556,000 |
| Sports Gear | 17,580 | $439,500 |
| Gifting Options | 20,660 | $619,800 |
Insights
Travel accessories, such as organizers, portable chargers, and luggage solutions, dominate this category with over $576,900 in weekly revenue. Dashcams and front-and-rear camera sets show significant traction as safety and convenience become key priorities for road travelers. Sports gear sales reflect a continued interest in outdoor activities, while gifting options gain relevance as consumers prepare for holiday shopping.
Consumer Psychology
Travel products appeal to buyers who value organization and preparedness. TikTok creators often demonstrate how a simple travel hack, like a packing cube or a car organizer, can save time and stress. The popularity of dashcams shows that users are investing in products that provide peace of mind, whether for safety or recording memorable trips.
The gifting segment thrives on TikTok’s ability to showcase products that feel personal and meaningful. Videos featuring “gift ideas for everyone on your list” or “unique gifts under $50” help guide shoppers, making the decision process easier.
Recommendations for Sellers
- Highlight Convenience: Demonstrate how travel products simplify packing, organization, or safety during trips.
- Show the Product in Action: Use videos to showcase dashcams capturing scenic drives or how sports gear enhances outdoor fun.
- Create Gift Guides: Offer curated bundles or suggest creative uses for your products, tapping into the holiday shopping mindset.
- Promote Safety Benefits: Emphasize how items like dashcams or first-aid travel kits provide value beyond convenience, such as added security.
- Use Lifestyle Content: Partner with creators who can showcase the product in authentic travel or outdoor settings, inspiring viewers to replicate the experience.
Travel and outdoor products resonate with TikTok’s active, lifestyle-driven audience. Sellers who showcase these items with engaging visuals and practical tips can build strong momentum in Nov 2024.
TikTok Cleaning Products Trends (Nov 2024)
Cleaning products have carved out a strong niche on TikTok Shop, especially as consumers look for innovative ways to save time and maintain tidy spaces. Self-cleaning gadgets and advanced tools dominate this category.
| Attribute | Unit Sales (Past Week) | Revenue (Past Week) |
|---|---|---|
| Self-Cleaning | 8,380 | $1,005,600 |
| Cleaning Appliance | 11,300 | $791,000 |
| Litterbox | 8,380 | $838,000 |
| Mop Soap | 10,610 | $212,200 |
| Instant Boost | 11,050 | $276,250 |
Insights
Self-cleaning products lead this category, generating over $1 million in revenue last week. Items like self-cleaning litterboxes and robot vacuums reflect consumer interest in low-maintenance solutions. Traditional cleaning appliances, including steam mops and vacuums, remain strong performers as they adapt to modern needs with compact designs and added features.
Mop soaps and instant cleaning boosters also hold appeal, catering to consumers who want effective and affordable solutions for everyday messes.
Consumer Psychology
TikTok’s cleaning content thrives on satisfaction and problem-solving. Videos showing a messy space transformed by a self-cleaning gadget capture attention quickly. These clips often double as educational content, teaching viewers how to achieve similar results in their homes.
Pet owners are especially engaged in this category, as self-cleaning litterboxes reduce the effort of maintaining a clean home while caring for pets. Similarly, products that tackle specific challenges, like tough stains or clutter, resonate with viewers who prioritize efficiency.
Recommendations for Sellers
- Show Transformations: Use videos to demonstrate the power of cleaning tools, like before-and-after clips of spotless floors or tidy pet spaces.
- Cater to Pet Owners: Highlight benefits of pet-friendly products, like self-cleaning litterboxes or odor-eliminating solutions.
- Educate Through Content: Share tips for getting the most out of cleaning products, positioning your brand as a trusted expert.
- Promote Convenience: Emphasize time-saving features and stress how easy it is to incorporate these products into daily routines.
- Engage Creators: Partner with TikTok influencers who focus on home organization and cleaning hacks for greater visibility.
Cleaning products on TikTok are about more than functionality—they’re about making life easier. Sellers who present their items as simple, effective solutions can connect with this highly engaged audience.
TikTok Fragrance Trends (Nov 2024)
Fragrance products continue to thrive on TikTok Shop, appealing to consumers who view scents as a form of self-expression. Perfumes, colognes, and niche offerings like Choco Musk are particularly popular, with creators sharing scent reviews, layering tips, and personal experiences. The following data reflects the top-performing fragrance products this month:
| Attribute | Unit Sales (Past Week) | Revenue (Past Week) |
|---|---|---|
| Perfume | 13,160 | $526,400 |
| Cologne | 6,570 | $394,200 |
| Fragrance | 28,430 | $852,900 |
| Scented Oil | 4,660 | $116,500 |
| Choco Musk | 3,150 | $126,000 |
Insights
Perfumes dominate this category, generating over $500,000 in weekly revenue. TikTok’s fragrance trend focuses heavily on storytelling, with creators describing scents as “fresh,” “warm,” or “luxurious.” This narrative approach connects viewers with the emotional and sensory experience of the product. Cologne sales also reflect strong demand, particularly among men seeking a signature scent that stands out.
Unique fragrances like Choco Musk appeal to niche markets, offering something different from traditional floral or citrus-based scents. Scented oils round out the list, showing that consumers are open to exploring alternative formats for fragrance, especially those perceived as natural or long-lasting.
Consumer Psychology
Shoppers on TikTok are drawn to fragrances that feel personal. They value recommendations from creators who describe scents in relatable terms, such as “perfect for date night” or “ideal for the office.” These descriptions help consumers imagine how the product will fit into their daily lives.
Layering techniques are another popular topic, with influencers teaching viewers how to mix perfumes and oils for custom results. The rise of niche fragrances shows that TikTok users are looking for unique ways to stand out and express individuality.
Recommendations for Sellers
- Focus on Descriptions: Use sensory words in videos to help shoppers imagine the scent, like “sweet vanilla with a hint of spice.”
- Promote Unique Fragrances: Highlight niche offerings like Choco Musk to appeal to buyers looking for distinctive scents.
- Teach Layering Techniques: Create content showing how to combine perfumes and oils for personalized fragrances.
- Leverage TikTok Trends: Partner with creators to feature your fragrances in viral challenges or aesthetic-focused videos.
- Offer Sample Sizes: Encourage purchases by providing smaller, affordable options for first-time buyers to try.
Fragrance products thrive on TikTok because of their emotional appeal. Sellers who pair storytelling with a clear demonstration of value can build lasting connections with shoppers.
TikTok Supplement Trends (Nov 2024)
Supplements remain a high-demand category on TikTok Shop, as consumers look for products that address specific health concerns. Non-GMO, KSM-66 Ashwagandha, and probiotics lead the way, reflecting an interest in natural, science-backed solutions.
| Attribute | Unit Sales (Past Week) | Revenue (Past Week) |
|---|---|---|
| Non-GMO | 45,130 | $1,128,250 |
| KSM-66 | 44,230 | $1,105,750 |
| Ashwagandha | 49,920 | $998,400 |
| Nootropics | 16,050 | $481,500 |
| Probiotics | 5,590 | $139,750 |
Insights
Non-GMO supplements lead this category, showing that consumers prioritize products with clean, natural ingredients. KSM-66, a concentrated form of Ashwagandha, is particularly popular, generating over $1 million in revenue last week. Buyers are drawn to its stress-reducing and energy-boosting benefits, which align with growing interest in adaptogenic products.
Nootropics, or brain-enhancing supplements, are another standout. Consumers seeking improved focus and memory are engaging with TikTok content that explains how these products work. Probiotics round out the category, reflecting the continued importance of gut health in overall wellness trends.
Consumer Psychology
TikTok users in this category are highly curious and value education. They respond well to videos that explain the benefits of specific ingredients, such as how Ashwagandha helps with stress or how probiotics improve digestion. Buyers also trust creators who share their personal health journeys, making this category especially reliant on authenticity.
The popularity of natural supplements reflects a broader cultural shift toward wellness, with consumers prioritizing products perceived as safe and effective. Shoppers are also drawn to visually engaging content, such as capsule demonstrations or colorful supplement packaging.
Recommendations for Sellers
- Educate Through Content: Use short videos to explain key ingredients and their benefits, such as “Why Non-GMO matters for your health.”
- Highlight Natural Ingredients: Emphasize the clean and science-backed aspects of your product to appeal to health-conscious buyers.
- Leverage Personal Stories: Partner with creators who can share how supplements have improved their daily lives.
- Offer Starter Packs: Bundle smaller quantities of multiple supplements to encourage first-time purchases.
- Use Compelling Visuals: Showcase colorful packaging or creative ways to incorporate supplements into daily routines, like smoothies or teas.
TikTok’s wellness-focused audience values transparency and results. Sellers who provide clear, engaging content will continue to thrive in this growing category.
TikTok Trending Tech Trends (Nov 2024)
Technology continues to dominate on TikTok Shop, with wireless and AI-enabled devices leading sales. Products featuring RGB lighting and cordless designs also show strong performance, catering to consumers looking for innovation and style.
| Attribute | Unit Sales (Past Week) | Revenue (Past Week) |
|---|---|---|
| Wireless | 82,670 | $4,960,200 |
| AI-Enabled | 11,200 | $672,000 |
| RGB Lights | 12,790 | $447,650 |
| Remote Control | 12,790 | $319,750 |
| Cordless | 10,466 | $470,970 |
Insights
Wireless technology tops the list, generating nearly $5 million in weekly revenue. Consumers are drawn to the convenience and flexibility of wireless earbuds, speakers, and chargers. AI-enabled devices, including smart assistants and home automation tools, also perform well, reflecting the appeal of tech that simplifies daily tasks.
RGB lighting products, popular in gaming setups and home decor, showcase how aesthetic trends are driving tech purchases. Cordless designs further underscore a demand for freedom and versatility, whether in cleaning tools, headphones, or power tools.
Consumer Psychology
TikTok users love gadgets that promise to make life easier or more enjoyable. Short videos demonstrating wireless or AI-enabled devices in action grab attention, especially when creators show how these products solve common problems.
The aesthetic appeal of tech cannot be ignored. RGB lighting products thrive in visually engaging TikTok videos, where creators show off colorful gaming setups or cozy home vibes. Consumers also value portability and convenience, making cordless designs especially popular for active lifestyles.
Recommendations for Sellers
- Demonstrate Use Cases: Highlight how wireless devices or AI tools improve everyday tasks, like streaming music or automating lights.
- Leverage Aesthetic Appeal: Create visually engaging content around RGB lighting or sleek, cordless designs to attract younger audiences.
- Focus on Convenience: Emphasize the freedom and flexibility of wireless and cordless tech for on-the-go users.
- Collaborate with Creators: Partner with influencers who can showcase your products in their daily routines or setup tours.
- Promote Bundles: Offer tech bundles, such as wireless headphones with chargers, to increase order value.
Trending tech products succeed on TikTok because they combine practicality with visual appeal. Sellers who can balance these elements will stand out in this competitive category.
Full List of Top Trends on TikTok Shop (Nov 2024)
| Attribute | Unit Sales, Past Week | Revenue, Past Week |
| Wireless | 82,670 | $4,960,200 |
| Beauty | 174,270 | $4,356,750 |
| Electronics | 50,970 | $4,077,600 |
| Apparel | 101,230 | $4,049,200 |
| Health | 116,900 | $3,507,000 |
| Supplement | 99,120 | $3,469,200 |
| Bundle | 58,010 | $2,900,500 |
| Appliance | 37,846 | $2,649,220 |
| Portable | 54,836 | $2,467,620 |
| Active Noise Cancellation | 22,630 | $2,263,000 |
| Vitamin | 111,520 | $2,230,400 |
| Headphones | 28,230 | $2,117,250 |
| Home | 41,846 | $2,092,300 |
| Skincare | 68,590 | $2,057,700 |
| Outdoors | 33,100 | $1,986,000 |
| Natural | 63,310 | $1,772,680 |
| Cleaning | 40,756 | $1,630,240 |
| Set | 31,690 | $1,584,500 |
| Hair | 73,580 | $1,471,600 |
| Leggings | 31,930 | $1,436,850 |
| Vitamin C | 73,270 | $1,318,860 |
| Digestive Health | 43,130 | $1,293,900 |
| Personal Care | 50,540 | $1,263,500 |
| Supplements | 41,200 | $1,236,000 |
| Biotin | 81,380 | $1,220,700 |
| AI Device | 8,050 | $1,207,500 |
| Hyaluronic Acid | 34,080 | $1,192,800 |
| Non-GMO | 45,130 | $1,128,250 |
| Electric | 22,430 | $1,121,500 |
| KSM-66 | 44,230 | $1,105,750 |
| Cooking | 25,850 | $1,034,000 |
| Projector | 10,290 | $1,029,000 |
| Makeup | 46,020 | $1,012,440 |
| Self-Cleaning | 8,380 | $1,005,600 |
| Ashwagandha | 49,920 | $998,400 |
| Cooking Appliance | 12,780 | $894,600 |
| Vitamin D | 48,870 | $879,660 |
| Fragrance | 28,430 | $852,900 |
| Automotive | 16,850 | $842,500 |
| Litterbox | 8,380 | $838,000 |
| Massage | 18,470 | $831,150 |
| Fleece-Lined | 20,490 | $819,600 |
| CC Cream | 23,020 | $805,700 |
| Cleaning Appliance | 11,300 | $791,000 |
| Airflow Styler | 12,740 | $764,400 |
| Enzymes | 29,920 | $748,000 |
| Hair Styling | 18,640 | $745,600 |
| Vacuum Cleaner | 10,466 | $732,620 |
| Shiatsu | 15,140 | $681,300 |
| 4-in-1 | 13,530 | $676,500 |
| AI | 11,200 | $672,000 |
| Thermal Printer | 5,590 | $670,800 |
| Furniture | 4,380 | $657,000 |
| Herbal | 26,100 | $652,500 |
| Hair Curler | 12,740 | $637,000 |
| Hoodie | 15,810 | $632,400 |
| Gifting | 20,660 | $619,800 |
| Shirt | 30,300 | $606,000 |
| Travel | 12,820 | $576,900 |
| Front & Rear | 2,780 | $556,000 |
| Sweatshirt | 15,810 | $553,350 |
| Fitness | 10,990 | $549,500 |
| Oil | 29,690 | $534,420 |
| Drink | 35,540 | $533,100 |
| Perfume | 13,160 | $526,400 |
| Firming | 17,060 | $511,800 |
| Handheld | 11,300 | $508,500 |
| Karaoke Machine | 10,140 | $507,000 |
| Mini | 20,190 | $504,750 |
| Box Lite Air | 8,050 | $483,000 |
| Nootropics | 16,050 | $481,500 |
| Men’s Footwear | 5,980 | $478,400 |
| Cordless | 10,466 | $470,970 |
| Cleanse | 13,210 | $462,350 |
| Hair Removal | 9,080 | $454,000 |
| Steam | 11,300 | $452,000 |
| RGB Lights | 12,790 | $447,650 |
| Sports | 17,580 | $439,500 |
| Boots | 5,980 | $418,600 |
| Dashcam | 2,780 | $417,000 |
| Neck Care | 11,850 | $414,750 |
| SPF50 | 15,950 | $398,750 |
| Artificial | 7,970 | $398,500 |
| Cologne | 6,570 | $394,200 |
| Shapewear | 9,840 | $393,600 |
| Eaves Lights | 12,790 | $383,700 |
| Home Decor | 12,630 | $378,900 |
| Vibration Plate | 4,620 | $369,600 |
| Oral Care | 18,440 | $368,800 |
| Political | 14,490 | $362,250 |
| Entertainment | 10,140 | $354,900 |
| Collectibles | 17,580 | $351,600 |
| Heater | 2,870 | $344,400 |
| Speaker | 7,460 | $335,700 |
| Removal | 11,020 | $330,600 |
| Men’s Fragrance | 6,570 | $328,500 |
| Exercise Machine | 3,260 | $326,000 |
| Remote Control | 12,790 | $319,750 |
| Clothing Storage | 7,960 | $318,400 |
| Bra | 12,730 | $318,250 |
| Vegan | 15,640 | $312,800 |
| Tools | 10,400 | $312,000 |
| Shiatsu Massager | 5,140 | $308,400 |
| Extra Large | 4,380 | $306,600 |
| Pet Care | 8,380 | $293,300 |
| Hydration | 9,680 | $290,400 |
| Diesel | 2,870 | $287,000 |
| Brush | 19,020 | $285,300 |
| True Wireless | 5,600 | $280,000 |
| Shilajit | 13,880 | $277,600 |
| Instant Boost | 11,050 | $276,250 |
| Highly Scented | 10,610 | $265,250 |
| Berry | 14,520 | $261,360 |
| Shower | 7,460 | $261,100 |
| For Car | 5,140 | $257,000 |
| Yoga | 6,370 | $254,800 |
| Colored Clay | 7,070 | $247,450 |
| Caffeine | 16,050 | $240,750 |
| Seasonal | 7,970 | $239,100 |
| Vacuum Storage Bag | 7,960 | $238,800 |
| Bodysuit | 5,200 | $234,000 |
| Best Sellers | 5,690 | $227,600 |
| Gummy | 11,260 | $225,200 |
| Peel-Off | 11,200 | $224,000 |
| Office Supplies | 11,050 | $221,000 |
| Electric Screwdriver | 5,390 | $215,600 |
| Mop Soap | 10,610 | $212,200 |
| Curling Iron | 4,210 | $210,500 |
| Tint | 8,300 | $207,500 |
| Gym Machine | 1,360 | $204,000 |
| Spices | 10,180 | $203,600 |
| Foot Massager | 3,330 | $199,800 |
| Electric Pump | 7,960 | $199,000 |
| Women’s Health | 5,590 | $195,650 |
| Rotating | 4,210 | $189,450 |
| Waist | 4,640 | $185,600 |
| Children’s | 7,340 | $183,500 |
| Capsules | 9,070 | $181,400 |
| Plant-Based | 5,960 | $178,800 |
| Cards | 17,580 | $175,800 |
| Lip Liner | 11,200 | $168,000 |
| Tie Down Straps | 11,200 | $168,000 |
| Matte | 8,300 | $166,000 |
| Sticky Inserts | 11,050 | $165,750 |
| Appliance for Hair | 3,300 | $165,000 |
| Liquid Foundation | 6,300 | $157,500 |
| Sculpting | 5,210 | $156,300 |
| Seasoning | 10,180 | $152,700 |
| Pink | 7,100 | $142,000 |
| Feminine Health | 4,660 | $139,800 |
| Probiotics | 5,590 | $139,750 |
| Gelatin-Free | 4,600 | $138,000 |
| Gluten-Free | 4,600 | $138,000 |
| Arm Cream | 5,210 | $130,250 |
| Choco Musk | 3,150 | $126,000 |
| Trio | 2,430 | $121,500 |
| Scented Oil | 4,660 | $116,500 |
| Retractable | 11,200 | $112,000 |
| Charging Cable | 7,230 | $108,450 |
| Blanket | 3,520 | $105,600 |
| Striped | 3,520 | $105,600 |
| Spice Bomb | 5,040 | $100,800 |
| Honey | 5,910 | $88,650 |
| Rice Powder | 2,890 | $86,700 |
| Straightener | 1,690 | $84,500 |
| Concealer | 3,070 | $76,750 |
| Vitamin A | 3,800 | $76,000 |
| Gummies | 4,660 | $69,900 |
| Affordable | 2,590 | $64,750 |
| Hair Care | 3,120 | $62,400 |
| Shampoo | 3,120 | $62,400 |
| Ear Care | 1,940 | $58,200 |
| Bikini Trimmer | 2,030 | $50,750 |
| Lip Velvet | 2,430 | $48,600 |
| Onion | 3,120 | $46,800 |
| Floral Lace | 1,930 | $38,600 |
| Comb | 1,690 | $25,350 |
Conclusion
TikTok Shop’s top trends in Nov 2024 reveal a dynamic e-commerce landscape shaped by consumer needs and creative marketing. Categories like health, beauty, tech, and home products dominate, driven by engaging content and influencers who bring products to life.
For sellers, TikTok offers unique opportunities to connect with audiences. By focusing on storytelling, demonstrations, and relatability, brands can maximize their impact and reach. As TikTok Shop continues to grow, staying attuned to emerging trends will be key to maintaining relevance and driving sales.
