TikTok Shop is more than a marketplace—it’s a window into the shifting psychology of modern consumers. The sales data from January 2025 reveals not just what people are buying, but the why behind their choices. By analyzing the patterns across top-performing categories, we uncover surprising and educational insights into consumer behavior that go beyond the products themselves.
TikTok Shop Sales Data
December 9-January 8, 2025
| Subcategory | Category Level 2 | Category Level 1 | Average Price | Avg Margin (%) | Items Sold | Revenue | Average COGS | Profit |
| Vitamins, Minerals & Wellness Supplements | Health | Nutrition & Wellness | 30 | 50% | 2,576,106 | 77,283,180 | 15 | $38,641,590 |
| Unisex Fragrance | Beauty & Personal Care | Fragrance | 40 | 50% | 590,125 | 23,605,000 | 20 | $11,802,500 |
| Exercise Machines | Sports & Outdoor | Fitness | 200 | 20% | 228,502 | 45,700,400 | 40 | $9,140,080 |
| Massage Devices | Beauty & Personal Care | Personal Care Appliances | 60 | 30% | 493,449 | 29,606,940 | 18 | $8,882,082 |
| Hoodies & Sweatshirts | Womenswear & Underwear | Women’s Tops | 35 | 35% | 671,563 | 23,504,705 | 12.25 | $8,226,647 |
| Women’s Fragrance | Beauty & Personal Care | Fragrance | 50 | 50% | 311,575 | 15,578,750 | 25 | $7,789,375 |
| Men’s Fragrance | Beauty & Personal Care | Fragrance | 40 | 50% | 359,591 | 14,383,640 | 20 | $7,191,820 |
| Curlers & Straighteners | Beauty & Personal Care | Personal Care Appliances | 40 | 35% | 408,398 | 16,335,920 | 14 | $5,717,572 |
| Necklaces | Fashion Accessories | Costume Jewelry & Accessories | 20 | 50% | 533,997 | 10,679,940 | 10 | $5,339,970 |
| Beauty Supplement | Health | Nutrition & Wellness | 25 | 50% | 404,484 | 10,112,100 | 12.5 | $5,056,050 |
| Women’s Boots | Shoes | Women’s Shoes | 60 | 35% | 235,922 | 14,155,320 | 21 | $4,954,362 |
| Pajamas & Loungewear | Womenswear & Underwear | Women’s Sleepwear & Loungewear | 30 | 35% | 450,484 | 13,514,520 | 10.5 | $4,730,082 |
| Shapewear | Womenswear & Underwear | Women’s Underwear | 30 | 40% | 370,653 | 11,119,590 | 12 | $4,447,836 |
| Serums & Essences | Beauty & Personal Care | Skincare | 30 | 50% | 277,452 | 8,323,560 | 15 | $4,161,780 |
| Hair Oils & Treatments | Beauty & Personal Care | Haircare & Styling | 25 | 50% | 311,049 | 7,776,225 | 12.5 | $3,888,113 |
| Moisturizers & Mists | Beauty & Personal Care | Skincare | 25 | 50% | 279,789 | 6,994,725 | 12.5 | $3,497,363 |
| Pants | Womenswear & Underwear | Women’s Bottoms | 30 | 35% | 331,996 | 9,959,880 | 10.5 | $3,485,958 |
| Sports Bottoms | Sports & Outdoor | Sport & Outdoor Clothing | 25 | 30% | 446,572 | 11,164,300 | 7.5 | $3,349,290 |
| False Eyelashes & Adhesives | Beauty & Personal Care | Makeup | 12 | 50% | 545,094 | 6,541,128 | 6 | $3,270,564 |
| Statues & Figurines | Home Supplies | Home Decor | 50 | 25% | 257,111 | 12,855,550 | 12.5 | $3,213,888 |
| Blankets & Throws | Textiles & Soft Furnishings | Bedding and Linens | 25 | 30% | 412,529 | 10,313,225 | 7.5 | $3,093,968 |
| Non-sports Trading Cards | Collectibles | Trading Cards & Accessories | 15 | 25% | 731,030 | 10,965,450 | 3.75 | $2,741,363 |
| Hats | Fashion Accessories | Clothes Accessories | 15 | 40% | 418,172 | 6,272,580 | 6 | $2,509,032 |
| Lipstick & Lip Gloss | Beauty & Personal Care | Makeup | 15 | 40% | 402,549 | 6,038,235 | 6 | $2,415,294 |
| Casual Trainers | Shoes | Women’s Shoes | 50 | 40% | 117,570 | 5,878,500 | 20 | $2,351,400 |
| Console Accessories | Phones & Electronics | Gaming & Consoles | 40 | 30% | 185,253 | 7,410,120 | 12 | $2,223,036 |
| Casual Trainers | Shoes | Men’s Shoes | 50 | 40% | 96,753 | 4,837,650 | 20 | $1,935,060 |
| Storage Holders & Racks | Home Supplies | Home Organizers | 25 | 35% | 197,050 | 4,926,250 | 8.75 | $1,724,188 |
| Facial Beauty Devices | Beauty & Personal Care | Personal Care Appliances | 50 | 40% | 82,220 | 4,111,000 | 20 | $1,644,400 |
| Decoration | Automotive & Motorcycle | Car Interior Accessories | 15 | 35% | 309,169 | 4,637,535 | 5.25 | $1,623,137 |
| Slippers | Shoes | Women’s Shoes | 20 | 30% | 267,191 | 5,343,820 | 6 | $1,603,146 |
| Nail Art Kits | Beauty & Personal Care | Hand, Foot & Nail Care | 20 | 40% | 197,026 | 3,940,520 | 8 | $1,576,208 |
| Home Fragrances | Home Supplies | Home Care Supplies | 20 | 35% | 224,445 | 4,488,900 | 7 | $1,571,115 |
| Hair Trimmers & Clippers | Beauty & Personal Care | Personal Care Appliances | 40 | 35% | 109,764 | 4,390,560 | 14 | $1,536,696 |
| Fitness Supplements | Health | Nutrition & Wellness | 30 | 50% | 101,058 | 3,031,740 | 15 | $1,515,870 |
| Body Care Sets | Beauty & Personal Care | Bath & Body Care | 30 | 45% | 110,464 | 3,313,920 | 13.5 | $1,491,264 |
| Eyeliner & Lipliner | Beauty & Personal Care | Makeup | 10 | 40% | 368,429 | 3,684,290 | 4 | $1,473,716 |
| Candy | Food & Beverages | Snacks | 10 | 30% | 433,533 | 4,335,330 | 3 | $1,300,599 |
| Panties | Womenswear & Underwear | Women’s Underwear | 12 | 40% | 265,500 | 3,186,000 | 4.8 | $1,274,400 |
| Hair Removal Devices | Beauty & Personal Care | Personal Care Appliances | 50 | 30% | 83,921 | 4,196,050 | 15 | $1,258,815 |
| Indoor Lighting | Home Improvement | Lights & Lighting | 50 | 25% | 98,169 | 4,908,450 | 12.5 | $1,227,113 |
| Body Moisturizers | Beauty & Personal Care | Bath & Body Care | 15 | 40% | 203,761 | 3,056,415 | 6 | $1,222,566 |
| Electric Shavers | Beauty & Personal Care | Personal Care Appliances | 50 | 30% | 80,375 | 4,018,750 | 15 | $1,205,625 |
| Artificial Gemstone Necklaces & Pendants | Jewelry Accessories & Derivatives | Artificial Gemstones | 25 | 50% | 95,889 | 2,397,225 | 12.5 | $1,198,613 |
| Eye Treatments | Beauty & Personal Care | Skincare | 25 | 50% | 91,902 | 2,297,550 | 12.5 | $1,148,775 |
| Art Supplies | Computers & Office Equipment | Office Stationery & Supplies | 20 | 30% | 190,529 | 3,810,580 | 6 | $1,143,174 |
| Fragrance Sets | Beauty & Personal Care | Fragrance | 50 | 50% | 45,426 | 2,271,300 | 25 | $1,135,650 |
| Sports Outerwear | Sports & Outdoor | Sport & Outdoor Clothing | 40 | 35% | 78,327 | 3,133,080 | 14 | $1,096,578 |
| Shampoo & Conditioner | Beauty & Personal Care | Haircare & Styling | 15 | 30% | 242,308 | 3,634,620 | 4.5 | $1,090,386 |
| Keychains | Fashion Accessories | Costume Jewelry & Accessories | 8 | 40% | 340,292 | 2,722,336 | 3.2 | $1,088,934 |
| Hydration Powders | Food & Beverages | Drinks | 15 | 35% | 198,569 | 2,978,535 | 5.25 | $1,042,487 |
| Protective Gear | Sports & Outdoor | Sports & Outdoor Accessories | 25 | 35% | 115,063 | 2,876,575 | 8.75 | $1,006,801 |
| Weight Training | Sports & Outdoor | Fitness | 50 | 30% | 64,350 | 3,217,500 | 15 | $965,250 |
| Artificial Gemstone Rings | Jewelry Accessories & Derivatives | Artificial Gemstones | 25 | 50% | 70,451 | 1,761,275 | 12.5 | $880,638 |
| Drones & Accessories | Phones & Electronics | Cameras & Photography | 100 | 25% | 34,799 | 3,479,900 | 25 | $869,975 |
| Board Games | Toys & Hobbies | Games & Puzzles | 30 | 30% | 96,275 | 2,888,250 | 9 | $866,475 |
| Body Jewelry | Fashion Accessories | Costume Jewelry & Accessories | 15 | 50% | 112,380 | 1,685,700 | 7.5 | $842,850 |
| Men’s Boots | Shoes | Men’s Shoes | 60 | 35% | 39,992 | 2,399,520 | 21 | $839,832 |
| Boxing & Martial Arts | Sports & Outdoor | Leisure & Outdoor Recreation Equipment | 50 | 35% | 47,942 | 2,397,100 | 17.5 | $838,985 |
| Work & Safety Footwear | Shoes | Men’s Shoes | 60 | 30% | 45,286 | 2,717,160 | 18 | $815,148 |
| Household Cleaners | Home Supplies | Home Care Supplies | 10 | 25% | 318,795 | 3,187,950 | 2.5 | $796,988 |
| Knitwear | Menswear & Underwear | Men’s Tops | 30 | 40% | 65,353 | 1,960,590 | 12 | $784,236 |
| Bronzer & Highlighter | Beauty & Personal Care | Makeup | 20 | 40% | 95,952 | 1,919,040 | 8 | $767,616 |
| Sports Shorts | Sports & Outdoor | Sport & Outdoor Clothing | 20 | 30% | 112,690 | 2,253,800 | 6 | $676,140 |
| Joggers | Sports & Outdoor | Sport & Outdoor Clothing | 30 | 35% | 62,933 | 1,887,990 | 10.5 | $660,797 |
| Mounts & Holders | Automotive & Motorcycle | Car Interior Accessories | 20 | 35% | 87,987 | 1,759,740 | 7 | $615,909 |
| Mascara | Beauty & Personal Care | Makeup | 15 | 40% | 101,872 | 1,528,080 | 6 | $611,232 |
| Mousse & Gel | Beauty & Personal Care | Haircare & Styling | 15 | 35% | 113,807 | 1,707,105 | 5.25 | $597,487 |
| Wearable Accessories | Phones & Electronics | Smart & Wearable Devices | 18 | 40% | 80,841 | 1,455,138 | 7.2 | $582,055 |
| Decorative Lights | Automotive & Motorcycle | Car Lights | 20 | 35% | 81,859 | 1,637,180 | 7 | $573,013 |
| Women’s Vests | Womenswear & Underwear | Women’s Tops | 20 | 40% | 71,616 | 1,432,320 | 8 | $572,928 |
| Face Masks | Beauty & Personal Care | Skincare | 10 | 30% | 186,757 | 1,867,570 | 3 | $560,271 |
| Piggy Banks | Home Supplies | Home Decor | 15 | 40% | 92,871 | 1,393,065 | 6 | $557,226 |
| Figurines, Statues & Bobbleheads | Collectibles | Entertainment | 30 | 25% | 74,223 | 2,226,690 | 7.5 | $556,673 |
| Sports Dresses | Sports & Outdoor | Sport & Outdoor Clothing | 25 | 35% | 63,402 | 1,585,050 | 8.75 | $554,768 |
| Backpacks | Luggage & Bags | Functional Bags | 30 | 40% | 46,142 | 1,384,260 | 12 | $553,704 |
| Nail Treatments | Beauty & Personal Care | Hand, Foot & Nail Care | 20 | 40% | 64,800 | 1,296,000 | 8 | $518,400 |
| Electric Toothbrushes | Beauty & Personal Care | Personal Care Appliances | 50 | 30% | 34,306 | 1,715,300 | 15 | $514,590 |
| Car Inspection Tools | Automotive & Motorcycle | Car Repair Tools | 40 | 30% | 41,081 | 1,643,240 | 12 | $492,972 |
| Toothpastes | Beauty & Personal Care | Nasal & Oral Care | 8 | 25% | 246,354 | 1,970,832 | 2 | $492,708 |
| Silver Rings | Jewelry Accessories & Derivatives | Silver | 20 | 50% | 48,842 | 976,840 | 10 | $488,420 |
| Lint Removers | Household Appliances | Home Appliances | 15 | 30% | 108,284 | 1,624,260 | 4.5 | $487,278 |
| Bulbs, Tubes & Strips | Home Improvement | Lights & Lighting | 20 | 25% | 93,383 | 1,867,660 | 5 | $466,915 |
| Manual Massage Tools | Beauty & Personal Care | Bath & Body Care | 30 | 40% | 38,065 | 1,141,950 | 12 | $456,780 |
| Keyboards & Mice | Computers & Office Equipment | Computer Accessories | 30 | 30% | 50,593 | 1,517,790 | 9 | $455,337 |
| Dog Toys | Pet Supplies | Dog & Cat Accessories | 15 | 30% | 99,537 | 1,493,055 | 4.5 | $447,917 |
| Facial Sunscreen & Sun Care | Beauty & Personal Care | Skincare | 25 | 40% | 42,469 | 1,061,725 | 10 | $424,690 |
| Shower Equipment | Home Improvement | Bathroom Fixtures | 25 | 35% | 47,480 | 1,187,000 | 8.75 | $415,450 |
| Sports & Energy Drinks | Food & Beverages | Drinks | 15 | 25% | 109,398 | 1,640,970 | 3.75 | $410,243 |
| Face Scrubs & Peels | Beauty & Personal Care | Skincare | 20 | 40% | 50,980 | 1,019,600 | 8 | $407,840 |
| Nasal Cleaning | Beauty & Personal Care | Nasal & Oral Care | 15 | 35% | 77,066 | 1,155,990 | 5.25 | $404,597 |
| Car Washers | Automotive & Motorcycle | Car Washing & Maintenance | 100 | 25% | 15,825 | 1,582,500 | 25 | $395,625 |
| Drinkware Accessories | Kitchenware | Drinkware | 15 | 35% | 75,327 | 1,129,905 | 5.25 | $395,467 |
| Desk Organizers & Accessories | Computers & Office Equipment | Office Stationery & Supplies | 20 | 30% | 63,916 | 1,278,320 | 6 | $383,496 |
| Artificial Gemstone Bracelets & Anklets | Jewelry Accessories & Derivatives | Artificial Gemstones | 20 | 50% | 38,239 | 764,780 | 10 | $382,390 |
| Hair Styling Powders | Beauty & Personal Care | Haircare & Styling | 20 | 40% | 47,386 | 947,720 | 8 | $379,088 |
| Mugs | Kitchenware | Drinkware | 12 | 30% | 101,550 | 1,218,600 | 3.6 | $365,580 |
| Interior Care | Automotive & Motorcycle | Car Washing & Maintenance | 20 | 35% | 51,051 | 1,021,020 | 7 | $357,357 |
| Mules & Clogs | Shoes | Women’s Shoes | 40 | 30% | 28,940 | 1,157,600 | 12 | $347,280 |
| Writing & Correction Tools | Computers & Office Equipment | Office Stationery & Supplies | 7 | 25% | 192,903 | 1,350,321 | 1.75 | $337,580 |
| Shorts | Womenswear & Underwear | Women’s Bottoms | 25 | 35% | 38,401 | 960,025 | 8.75 | $336,009 |
| Hand & Foot Lotions, Creams & Scrubs | Beauty & Personal Care | Hand, Foot & Nail Care | 20 | 40% | 41,800 | 836,000 | 8 | $334,400 |
| Bed Frames & Headboards | Furniture | Indoor Furniture | 100 | 25% | 13,246 | 1,324,600 | 25 | $331,150 |
| Neck Care | Beauty & Personal Care | Bath & Body Care | 25 | 40% | 32,229 | 805,725 | 10 | $322,290 |
| Men’s Shorts | Menswear & Underwear | Men’s Bottoms | 20 | 35% | 45,941 | 918,820 | 7 | $321,587 |
| Hair Care | Beauty & Personal Care | Men’s Care | 15 | 40% | 51,090 | 766,350 | 6 | $306,540 |
| Herbs, Spices & Seasonings | Food & Beverages | Staples & Cooking Essentials | 10 | 30% | 100,918 | 1,009,180 | 3 | $302,754 |
| Biscuits, Cookies & Wafers | Food & Beverages | Snacks | 10 | 30% | 100,687 | 1,006,870 | 3 | $302,061 |
| TV Stands & Bedside Tables | Furniture | Indoor Furniture | 80 | 25% | 14,500 | 1,160,000 | 20 | $290,000 |
| Family Clothing Sets | Womenswear & Underwear | Women’s Suits & Sets | 50 | 35% | 16,534 | 826,700 | 17.5 | $289,345 |
| Vests | Menswear & Underwear | Men’s Tops | 20 | 35% | 40,906 | 818,120 | 7 | $286,342 |
| Knives | Kitchenware | Cutlery & Tableware | 30 | 30% | 31,660 | 949,800 | 9 | $284,940 |
| Electric Eyebrow Shapers | Beauty & Personal Care | Personal Care Appliances | 30 | 30% | 30,838 | 925,140 | 9 | $277,542 |
| Labels, Index Dividers & Stamps | Computers & Office Equipment | Office Stationery & Supplies | 5 | 30% | 184,875 | 924,375 | 1.5 | $277,313 |
| Peelers & Cutters | Kitchenware | Kitchen Utensils & Gadgets | 10 | 30% | 91,872 | 918,720 | 3 | $275,616 |
| Religion & Philosophy | Books, Magazines & Audio | Humanities & Social Sciences | 15 | 20% | 88,070 | 1,321,050 | 3 | $264,210 |
| Silver Necklaces & Pendants | Jewelry Accessories & Derivatives | Silver | 30 | 50% | 17,601 | 528,030 | 15 | $264,015 |
| Synthetic Braided Lace Wigs | Fashion Accessories | Hair Extensions & Wigs | 50 | 50% | 9,983 | 499,150 | 25 | $249,575 |
| Couples Clothing Sets | Womenswear & Underwear | Women’s Suits & Sets | 50 | 35% | 14,102 | 705,100 | 17.5 | $246,785 |
| Makeup Base and Primers | Beauty & Personal Care | Makeup | 20 | 40% | 29,974 | 599,480 | 8 | $239,792 |
| Maternity Clothing & Accessories | Baby & Maternity | Maternity Supplies | 40 | 35% | 17,112 | 684,480 | 14 | $239,568 |
| Slippers | Shoes | Men’s Shoes | 20 | 30% | 38,853 | 777,060 | 6 | $233,118 |
| Interior Moldings | Automotive & Motorcycle | Car Interior Accessories | 30 | 25% | 30,799 | 923,970 | 7.5 | $230,993 |
| Sleep Masks | Beauty & Personal Care | Eye & Ear Care | 12 | 40% | 47,341 | 568,092 | 4.8 | $227,237 |
| Trading Card Accessories | Collectibles | Trading Cards & Accessories | 15 | 30% | 49,263 | 738,945 | 4.5 | $221,684 |
| Silver Earrings | Jewelry Accessories & Derivatives | Silver | 25 | 50% | 17,509 | 437,725 | 12.5 | $218,863 |
| Bra Accessories | Womenswear & Underwear | Women’s Underwear | 15 | 40% | 36,362 | 545,430 | 6 | $218,172 |
| Indoor Recreation | Sports & Outdoor | Leisure & Outdoor Recreation Equipment | 50 | 30% | 14,361 | 718,050 | 15 | $215,415 |
| Sandals & Flip Flops | Shoes | Women’s Shoes | 18 | 35% | 34,158 | 614,844 | 6.3 | $215,195 |
| School & Educational Supplies | Computers & Office Equipment | Office Stationery & Supplies | 10 | 25% | 85,174 | 851,740 | 2.5 | $212,935 |
| Electric Mops | Household Appliances | Home Appliances | 50 | 25% | 16,958 | 847,900 | 12.5 | $211,975 |
| Scrapbooking & Stamping | Toys & Hobbies | DIY | 12 | 35% | 50,435 | 605,220 | 4.2 | $211,827 |
| Mobile Phone Parts | Phones & Electronics | Mobile Phone Accessories | 25 | 30% | 28,220 | 705,500 | 7.5 | $211,650 |
| Sweaters & Hoodies | Pet Supplies | Dog & Cat Clothing | 35 | 35% | 17,105 | 598,675 | 12.25 | $209,536 |
| Diagnostic Tools | Automotive & Motorcycle | Car Repair Tools | 50 | 25% | 16,618 | 830,900 | 12.5 | $207,725 |
| Clothes Steamers | Household Appliances | Home Appliances | 40 | 30% | 16,672 | 666,880 | 12 | $200,064 |
| Welders | Tools & Hardware | Soldering Equipment | 100 | 20% | 9,690 | 969,000 | 20 | $193,800 |
| Semi-finished Non-natural Crystal | Jewelry Accessories & Derivatives | Non-natural Crystal | 25 | 40% | 18,801 | 470,025 | 10 | $188,010 |
| Dried Snacks | Food & Beverages | Snacks | 8 | 30% | 76,543 | 612,344 | 2.4 | $183,703 |
| USB Hubs & Card Readers | Computers & Office Equipment | Computer Accessories | 20 | 30% | 30,086 | 601,720 | 6 | $180,516 |
| Work & Safety Footwear | Shoes | Women’s Shoes | 60 | 30% | 9,933 | 595,980 | 18 | $178,794 |
| Lighting Accessories | Home Improvement | Lights & Lighting | 25 | 35% | 20,207 | 505,175 | 8.75 | $176,811 |
| Makeup Remover | Beauty & Personal Care | Makeup | 15 | 40% | 29,291 | 439,365 | 6 | $175,746 |
| Natural Crystal Decorations | Jewelry Accessories & Derivatives | Natural Crystal | 25 | 40% | 17,396 | 434,900 | 10 | $173,960 |
| Large Appliance Parts & Accessories | Household Appliances | Large Home Appliances | 50 | 25% | 13,907 | 695,350 | 12.5 | $173,838 |
| Nasal Treatment | Beauty & Personal Care | Skincare | 15 | 35% | 33,024 | 495,360 | 5.25 | $173,376 |
| Bodysuits & One-pieces | Baby & Maternity | Baby Clothing & Shoes | 25 | 35% | 19,241 | 481,025 | 8.75 | $168,359 |
| Mules & Clogs | Shoes | Men’s Shoes | 40 | 30% | 13,646 | 545,840 | 12 | $163,752 |
| Oil Dispensers | Kitchenware | Kitchen Utensils & Gadgets | 15 | 35% | 31,109 | 466,635 | 5.25 | $163,322 |
| Crafts & DIY | Books, Magazines & Audio | Lifestyle & Hobbies | 12 | 35% | 38,548 | 462,576 | 4.2 | $161,902 |
| Basketball | Sports & Outdoor | Ball Sports | 30 | 35% | 15,290 | 458,700 | 10.5 | $160,545 |
| Meat & Poultry Utensils | Kitchenware | Kitchen Utensils & Gadgets | 15 | 30% | 34,145 | 512,175 | 4.5 | $153,653 |
| Exercise Machine Accessories | Sports & Outdoor | Fitness | 40 | 25% | 14,938 | 597,520 | 10 | $149,380 |
| DIY Painting Supplies | Toys & Hobbies | DIY | 20 | 35% | 20,237 | 404,740 | 7 | $141,659 |
| Knitting & Crochet | Toys & Hobbies | DIY | 15 | 25% | 37,577 | 563,655 | 3.75 | $140,914 |
| Audio & Video Accessories | Phones & Electronics | Audio & Video | 15 | 25% | 37,169 | 557,535 | 3.75 | $139,384 |
| Flower & Plant Seeds | Home Improvement | Garden Supplies | 8 | 20% | 86,454 | 691,632 | 1.6 | $138,326 |
| Physical Measuring Instruments | Tools & Hardware | Measuring Tools | 30 | 30% | 15,312 | 459,360 | 9 | $137,808 |
| Deodorants & Antiperspirants | Beauty & Personal Care | Bath & Body Care | 10 | 30% | 45,734 | 457,340 | 3 | $137,202 |
| Novelty & Gag Toys | Toys & Hobbies | Classic & Novelty Toys | 12 | 35% | 32,365 | 388,380 | 4.2 | $135,933 |
| Knife Sharpeners | Kitchenware | Kitchen Knives | 15 | 30% | 29,270 | 439,050 | 4.5 | $131,715 |
| Travel Organizers | Luggage & Bags | Luggage & Travel Bags | 20 | 35% | 18,672 | 373,440 | 7 | $130,704 |
| Cards & Card Stock | Computers & Office Equipment | Office Stationery & Supplies | 8 | 25% | 62,208 | 497,664 | 2 | $124,416 |
| Shoe & Boot Toe Guards | Shoes | Shoe Accessories | 15 | 40% | 20,639 | 309,585 | 6 | $123,834 |
| Needlework | Toys & Hobbies | DIY | 15 | 25% | 32,305 | 484,575 | 3.75 | $121,144 |
| Paint Care | Automotive & Motorcycle | Car Washing & Maintenance | 20 | 35% | 17,241 | 344,820 | 7 | $120,687 |
| Assembly & Disassembly Tools | Automotive & Motorcycle | Car Repair Tools | 20 | 30% | 19,914 | 398,280 | 6 | $119,484 |
| Electrical Measuring Instruments | Tools & Hardware | Measuring Tools | 50 | 25% | 9,308 | 465,400 | 12.5 | $116,350 |
| Face Covering Masks & Accessories | Fashion Accessories | Clothes Accessories | 10 | 30% | 38,717 | 387,170 | 3 | $116,151 |
| Makeup Fixing Spray | Beauty & Personal Care | Makeup | 15 | 40% | 17,664 | 264,960 | 6 | $105,984 |
| Jerseys | Collectibles | Sports Collectibles | 25 | 30% | 13,992 | 349,800 | 7.5 | $104,940 |
| Seasoning Utensils | Kitchenware | Kitchen Utensils & Gadgets | 15 | 35% | 19,548 | 293,220 | 5.25 | $102,627 |
| Flash Drives & OTG Cables | Computers & Office Equipment | Data Storage & Software | 20 | 30% | 16,916 | 338,320 | 6 | $101,496 |
| Chocolate & Chocolate Snacks | Food & Beverages | Snacks | 10 | 30% | 33,773 | 337,730 | 3 | $101,319 |
| Fans | Household Appliances | Home Appliances | 30 | 25% | 13,314 | 399,420 | 7.5 | $99,855 |
| Toilet Paper & Wipes | Home Supplies | Home Care Supplies | 10 | 25% | 36,519 | 365,190 | 2.5 | $91,298 |
| Heat Patches | Beauty & Personal Care | Special Personal Care | 10 | 30% | 29,125 | 291,250 | 3 | $87,375 |
| Envelopes & Postal Supplies | Computers & Office Equipment | Office Stationery & Supplies | 10 | 25% | 34,251 | 342,510 | 2.5 | $85,628 |
| DIY Woodwork | Toys & Hobbies | DIY | 25 | 35% | 9,511 | 237,775 | 8.75 | $83,221 |
| Music Accessories | Toys & Hobbies | Musical Instruments & Accessories | 15 | 30% | 18,482 | 277,230 | 4.5 | $83,169 |
| Shoe Decoration Charms | Shoes | Shoe Accessories | 8 | 50% | 20,504 | 164,032 | 4 | $82,016 |
| Sports Shoe Accessories | Sports & Outdoor | Sports Footwear | 15 | 35% | 15,345 | 230,175 | 5.25 | $80,561 |
| Car Key Cases | Automotive & Motorcycle | Car Interior Accessories | 15 | 40% | 12,724 | 190,860 | 6 | $76,344 |
| Dog Treats | Pet Supplies | Dog & Cat Food | 15 | 30% | 16,918 | 253,770 | 4.5 | $76,131 |
| Shoelaces | Shoes | Shoe Accessories | 8 | 50% | 18,707 | 149,656 | 4 | $74,828 |
| Oral Care | Pet Supplies | Dog & Cat Grooming | 15 | 35% | 14,185 | 212,775 | 5.25 | $74,471 |
| Charms & Twillies | Luggage & Bags | Bag Accessories | 8 | 50% | 17,838 | 142,704 | 4 | $71,352 |
| Dental Floss & Picks | Beauty & Personal Care | Nasal & Oral Care | 12 | 35% | 16,174 | 194,088 | 4.2 | $67,931 |
| Interior Stickers | Automotive & Motorcycle | Car Interior Accessories | 12 | 35% | 16,104 | 193,248 | 4.2 | $67,637 |
| Anti-Slip Mats | Automotive & Motorcycle | Car Interior Accessories | 12 | 30% | 17,465 | 209,580 | 3.6 | $62,874 |
| Oral Spray | Beauty & Personal Care | Nasal & Oral Care | 12 | 40% | 13,007 | 156,084 | 4.8 | $62,434 |
| Tissues & Napkins | Home Supplies | Home Care Supplies | 8 | 25% | 30,493 | 243,944 | 2 | $60,986 |
| Office Cutting Supplies | Computers & Office Equipment | Office Stationery & Supplies | 12 | 30% | 15,743 | 188,916 | 3.6 | $56,675 |
| Toothbrushes | Beauty & Personal Care | Nasal & Oral Care | 10 | 30% | 18,609 | 186,090 | 3 | $55,827 |
| Dice | Toys & Hobbies | Games & Puzzles | 8 | 40% | 17,333 | 138,664 | 3.2 | $55,466 |
| Nuts & Peas | Food & Beverages | Snacks | 12 | 30% | 15,383 | 184,596 | 3.6 | $55,379 |
| Identification Badges & Supplies | Computers & Office Equipment | Office Stationery & Supplies | 8 | 20% | 33,768 | 270,144 | 1.6 | $54,029 |
| Dressings & Spreads | Food & Beverages | Staples & Cooking Essentials | 10 | 30% | 15,837 | 158,370 | 3 | $47,511 |
| Tape, Adhesives & Fasteners | Computers & Office Equipment | Office Stationery & Supplies | 10 | 30% | 14,973 | 149,730 | 3 | $44,919 |
| Novel | Books, Magazines & Audio | Literature & Art | 12 | 20% | 17,411 | 208,932 | 2.4 | $41,786 |
| Shower Caps | Home Supplies | Bathroom Supplies | 8 | 40% | 12,788 | 102,304 | 3.2 | $40,922 |
| Water | Food & Beverages | Drinks | 8 | 25% | 18,034 | 144,272 | 2 | $36,068 |
| Binders & Binder Accessories | Computers & Office Equipment | Office Stationery & Supplies | 10 | 25% | 14,303 | 143,030 | 2.5 | $35,758 |
| Comics & Manga | Books, Magazines & Audio | Lifestyle & Hobbies | 12 | 20% | 9,211 | 110,532 | 2.4 | $22,106 |
The Wellness Obsession: Health as Identity
One of the most striking trends is the dominance of wellness products, led by vitamins and supplements with $38 million in predicted profit. Consumers aren’t just buying these items to stay healthy—they’re using them as identity markers. Wellness is now tied to self-worth, with buyers equating health-conscious choices to being disciplined and successful.
TikTok’s viral “day-in-the-life” videos often feature influencers showcasing supplement regimens alongside their gym routines, workdays, and meal prep. These products have become a way for people to signal that they are “put together” and living intentionally. The shocking insight? Wellness isn’t just about health anymore; it’s about status and self-validation.
Unisex Fragrance: Breaking Boundaries, One Scent at a Time
The rise of unisex fragrances—bringing in $11.8 million in predicted profit—points to a deeper psychological shift. Consumers, especially Gen Z, are rejecting rigid gender norms and embracing products that allow fluid self-expression.
Fragrance has always been personal, but TikTok’s emphasis on individuality has elevated it further. Buyers are choosing scents not for who they are supposed to be, but for who they want to become. The impressive takeaway? TikTok is redefining what it means to market beauty products, turning them into tools of personal storytelling.
Fitness Machines: Aspirational Self-Improvement
Despite their high price tag, exercise machines sold over 228,000 units, generating $9.1 million in profit. Why are people splurging on fitness gear? The answer lies in the psychology of aspiration.
TikTok has transformed fitness from a solitary activity into a social statement. Home gym tours, Peloton-inspired setups, and group workout challenges are all about showcasing commitment to self-improvement. The wow factor here? Fitness products succeed because they embody hope—hope for a better body, a better life, and a better version of oneself.
Massage Devices: Comfort in Chaos
Massage devices are thriving with $8.8 million in predicted profit, and the reason is deeper than just relaxation. In a world where burnout is glorified and work-life balance is elusive, these gadgets offer a rare opportunity to reclaim control over one’s own well-being.
TikTok’s viral ASMR videos featuring massage tools reinforce their appeal. Buyers aren’t just purchasing a product—they’re buying relief from stress and an antidote to the pressure of always being “on.” The educational takeaway? In an age of overstimulation, consumers gravitate toward products that provide moments of physical and emotional escape.
Hoodies: Comfort as Culture
Hoodies and sweatshirts brought in $8.2 million in profit, but their success isn’t just about staying warm. These items tap into the psychology of “comfort culture,” where buyers seek products that feel like an emotional hug.
TikTok’s aesthetic-driven community thrives on clothing that’s both cozy and camera-friendly. Oversized hoodies and bold designs signal belonging in a culture that values authenticity and relatability. The surprising insight? Consumers are using fashion to bridge the gap between individuality and shared connection.
Top Areas to Focus on in TikTok Shop
The predicted profit column in January 2025’s TikTok Shop data highlights key areas where sellers can find the biggest opportunities. Understanding which subcategories offer the most potential can help sellers prioritize their efforts and focus on products that deliver maximum returns. Below, we’ll explore the top areas to work on, based on profit predictions and consumer motivations.
Wellness Supplements: A Golden Opportunity
With a predicted profit of $38.6 million, the vitamins, minerals, and wellness supplements category is by far the most lucrative. This category is thriving because it taps into a universal desire for health and self-improvement. Consumers are looking for products that help them feel better, both physically and mentally, and TikTok influencers are constantly promoting these items as part of their daily routines.
Sellers should focus on supplements that address trending concerns like stress, sleep, and energy. Adding educational content about the benefits of specific ingredients, like adaptogens or vitamins, can help build trust with buyers. Wellness is more than a trend—it’s a lifestyle that consumers are eager to invest in.
Fragrances: The Power of Self-Expression
Unisex and women’s fragrances together generate over $18 million in predicted profit, showing the immense appeal of scents on TikTok Shop. Fragrances are personal, emotional, and tied to self-expression, making them highly marketable. Unisex fragrances, in particular, are gaining traction as buyers move away from traditional gender labels.
Sellers should explore unique scent combinations and emphasize the personalization aspect of fragrances. Discovery sets, which allow customers to sample multiple scents, are a great way to attract buyers who are new to the category. Highlighting how scents fit into various moods or personalities can also drive interest and engagement.
Fitness Equipment: High-Ticket and High-Impact
Exercise machines boast a predicted profit of $9.1 million, making them one of the top-performing high-ticket items. Fitness equipment’s appeal lies in its ability to symbolize commitment to health and self-improvement. Consumers view these purchases as investments in their future, and TikTok videos showcasing home gym setups and workout tips only amplify this trend.
To succeed in this category, sellers should focus on machines that are compact, easy to use, and aesthetically pleasing. Highlighting durability and ease of assembly can also win over hesitant buyers. Engaging content, such as workout tutorials featuring the product, can help demonstrate value and increase conversions.
Massage Devices: Comfort at a Click
Massage devices have a predicted profit of $8.8 million, driven by their affordability and emotional appeal. These gadgets offer consumers a quick way to relax and reduce stress, making them an easy sell in today’s fast-paced world. TikTok’s love for visually satisfying and soothing videos has further fueled the popularity of these products.
Sellers should focus on portable, easy-to-use massage tools that fit into busy lifestyles. Marketing should highlight the immediate benefits of relaxation and self-care. Pairing these devices with other wellness products, like supplements or skincare, can create attractive bundles that boost overall sales.
Hoodies and Sweatshirts: Cozy Meets Cool
Hoodies and sweatshirts bring in $8.2 million in predicted profit, making them a must-watch category in fashion. These items are popular because they combine comfort with style, fitting perfectly into TikTok’s casual, fun-loving culture. Consumers love unique designs, oversized fits, and colors that pop on camera.
Sellers should prioritize trendy, high-quality designs that stand out in a crowded market. Customizable hoodies, limited-edition releases, or collaborations with TikTok influencers can help boost visibility and sales. TikTok users want clothing that makes them feel both cozy and confident, and hoodies deliver on both fronts.
TikTok Shop’s Top 50 Trends: Seriously?! What Consumers Are Buying Right Now
TikTok Shop is revealing some eyebrow-raising insights into consumer behavior. From unexpected trends in health supplements to quirky collectibles, the platform is buzzing with activity. For sellers looking to cash in on these trends, understanding the psychology behind these purchases is the key to picking the right products. Here’s a breakdown of the top 50 most profitable subcategories, grouped by shared themes, and the surprising motivations driving their sales.
Beauty Products That Are Breaking Norms
Beauty and personal care dominate TikTok Shop with both innovation and inclusivity. Unisex Fragrance ($11.8 million), Women’s Fragrance ($7.7 million), and Men’s Fragrance ($7.1 million) prove that scent is more than a product—it’s an identity. Unisex fragrances in particular are booming because they allow people to step outside traditional gender roles, choosing scents that resonate personally.
Then there’s the rise of beauty tech. Massage Devices ($8.8 million) and Facial Beauty Devices ($1.6 million) are thriving because they promise spa-level experiences at home. TikTokers love posting soothing, ASMR-style demonstrations of these products. Similarly, Curlers & Straighteners ($5.7 million) are a hit because they combine practicality with beauty transformation, perfect for “before and after” videos.
What’s fascinating is how these products blend functionality and emotional appeal. Buyers don’t just want to look good; they want to feel pampered and empowered. Sellers should emphasize how these products create both outer and inner confidence.
Fashion That Speaks Comfort and Style
Fashion trends on TikTok Shop are less about haute couture and more about everyday wear that feels good and looks great on camera. Hoodies & Sweatshirts ($8.2 million), Pajamas & Loungewear ($4.7 million), and Shapewear ($4.4 million) reflect a love for comfort that doesn’t compromise on style. These items fit perfectly into TikTok’s casual, relatable aesthetic.
Shoes are also making their mark. Women’s Boots ($4.9 million), Casual Trainers (women’s at $2.3 million and men’s at $1.9 million), and Slippers ($1.6 million) prove that footwear isn’t just functional—it’s fashionable. TikTokers often show off “mini hauls” featuring cozy boots or trendy sneakers, blending comfort with creativity.
The takeaway? TikTok consumers want fashion that feels like an extension of their personality, blending style with practicality. Sellers can stand out by showcasing items in real-life scenarios and emphasizing their versatility.
Luxury in Small Packages: Jewelry and Collectibles
Accessories are booming, with Necklaces ($5.3 million) and Artificial Gemstone Necklaces & Pendants ($1.2 million) leading the charge. Jewelry has become a go-to category because it’s a simple way for consumers to add a personal touch to their look. TikTok users love posting close-ups of sparkling pieces paired with outfit ideas, making jewelry a visual treat.
Another surprise is the success of Statues & Figurines ($3.2 million) and Non-Sports Trading Cards ($2.7 million). These items cater to collectors who find joy in niche, decorative items. The rise of “shelfie culture,” where people show off styled shelves in TikTok videos, is driving this trend.
Why does this matter? Small, unique products are a hit because they’re affordable ways for consumers to indulge in something special. Sellers should focus on the emotional connection these items create, tapping into the nostalgia and personalization they offer.
Comfort and Home Essentials That Shine
Home-focused products are gaining traction, with Blankets & Throws ($3 million), Storage Holders & Racks ($1.7 million), and Home Fragrances ($1.5 million) all performing well. These items cater to TikTokers looking to create cozy, aesthetic spaces. Whether it’s a perfectly folded blanket in a “room tour” or an organizer that transforms a messy closet, these products hit the sweet spot of function and beauty.
Consumers are turning to TikTok for inspiration on how to elevate their homes. Sellers can take advantage of this by marketing these items as part of a lifestyle transformation, emphasizing ease and aesthetic appeal.
Skincare and Beauty Rituals: Self-Care as a Necessity
The skincare and beauty category continues to dominate TikTok Shop, but it’s not just about looking good—it’s about feeling good. Products like Serums & Essences ($4.1 million), Hair Oils & Treatments ($3.8 million), and Moisturizers & Mists ($3.4 million) promise more than external benefits. They offer buyers the luxury of time for themselves.
TikTok is flooded with self-care routines featuring glowing skin transformations, with influencers showcasing how these products improve texture, hydration, or shine. The routine itself becomes a form of therapy. Buyers feel that taking care of their skin is a way to take control of their day.
The psychology here? These products are affordable luxuries that give consumers a moment of calm and a sense of self-worth. Sellers should focus on the experience their product delivers, emphasizing before-and-after visuals and the emotional satisfaction that comes with using them.
Fashion for Everyday Expression
TikTok users are redefining fashion, making it about both comfort and personal flair. Categories like Pants ($3.4 million), Sports Bottoms ($3.3 million), and Hats ($2.5 million) reflect this shift. Buyers are looking for practical clothing pieces that still make a statement.
What’s surprising is how sportswear, like Sports Bottoms, has transitioned into everyday wear. Thanks to TikTok’s influence, athletic clothing isn’t limited to the gym anymore—it’s become a go-to for casual outings and even at-home lounging. Meanwhile, Hats offer an easy way to elevate an outfit, serving as a functional accessory that doubles as a fashion statement.
The big insight? TikTok consumers are drawn to versatile pieces they can style for multiple occasions. Sellers should highlight how their fashion items fit into the buyer’s daily life, from lounging to errands to social gatherings.
Beauty Add-Ons: Small Items, Big Impact
Small beauty items are raking in millions, proving that “tiny but mighty” products are a favorite on TikTok Shop. False Eyelashes & Adhesives ($3.2 million), Lipstick & Lip Gloss ($2.4 million), and Eyeliner & Lipliner ($1.4 million) are top sellers because they allow for dramatic transformations with minimal effort.
TikTok’s makeup tutorials are fueling these sales, especially videos that demonstrate bold eye looks or glossy lips. These products appeal to consumers because they’re affordable ways to refresh their look and experiment with trends. Buyers don’t feel like they’re committing to a full beauty overhaul—they’re just adding a little flair to their routine.
The psychology? These products are quick confidence boosters, offering instant gratification. For sellers, packaging that feels premium and shareable, along with tutorials that highlight versatility, can drive engagement and sales.
Niche Collectibles and Decor: Tapping Into Sentimentality
A surprising category climbing the ranks is collectibles and home decor. Statues & Figurines ($3.2 million) and Non-Sports Trading Cards ($2.7 million) are proof that nostalgia and individuality are driving purchases.
For many buyers, these items aren’t just products—they’re expressions of their interests and passions. TikTok users love creating visually appealing shelves filled with figurines or sharing their card collections in satisfying, ASMR-style unboxings. These purchases often feel deeply personal, giving buyers something to connect with emotionally.
Similarly, decor items like Blankets & Throws ($3 million) cater to the desire to create cozy, personalized spaces. These items feature prominently in TikTok’s “room transformation” videos, where creators show how simple updates can dramatically change the vibe of a room.
The surprising insight here? People are willing to spend on items that make their spaces or lives feel unique. Sellers should lean into storytelling—how does this product reflect or enhance a buyer’s personality?
Practical Must-Haves With Emotional Appeal
Everyday essentials are finding unexpected success on TikTok Shop, especially when paired with emotional or aesthetic value. Items like Storage Holders & Racks ($1.7 million) and Home Fragrances ($1.5 million) aren’t just about organization or scent—they’re about creating a sense of order and calm in the home.
TikTok’s “cleaning hacks” trend has made these products incredibly popular. Buyers want to feel that their spaces are not only functional but also beautiful. For instance, storage holders that double as decorative pieces or home fragrances with chic packaging appeal to buyers’ desire for both practicality and style.
The takeaway? Consumers are drawn to products that solve problems while making their lives feel elevated. Sellers can amplify this by showing how their products transform spaces, making them more peaceful or efficient.
Affordable Luxury: Fragrance and Beauty Sets
Fragrance continues to shine as a high-performing category on TikTok Shop, with Fragrance Sets ($1.1 million) adding to the success of unisex, women’s, and men’s fragrances. These sets offer consumers the chance to experiment with multiple scents at an affordable price, turning a luxury purchase into an accessible experience.
The appeal lies in their versatility. Buyers can try new scents for different moods or share the sets as thoughtful gifts. TikTok videos showcasing unboxings and reactions amplify the sense of excitement, making these sets feel special.
The broader beauty category follows this theme, with Body Care Sets ($1.4 million) and Moisturizers & Mists ($3.4 million) tapping into the same desire for indulgence. These products aren’t just about skincare—they’re small acts of self-love that fit into TikTok’s larger narrative of self-care.
Fashion Staples That Feel Personal
Fashion remains a core focus for TikTok Shop, and it’s not just about trends—it’s about pieces that feel meaningful and practical. Shapewear ($4.4 million), Pajamas & Loungewear ($4.7 million), and Casual Trainers ($4.3 million combined) show that consumers value comfort above all else. These items cater to the TikTok aesthetic of “effortlessly chic,” where even casual clothing looks put-together.
Shapewear, in particular, tells an interesting story about consumer psychology. It’s less about achieving a specific look and more about feeling confident in one’s own skin. Buyers are drawn to TikTok videos that showcase “real” people using shapewear to enhance their outfits, normalizing body diversity while embracing self-expression.
The takeaway is clear: TikTok consumers want fashion that adapts to their lifestyles while making them feel empowered. Sellers who focus on inclusive sizing, functional designs, and trendy aesthetics can tap into this powerful demand.
Tiny Details, Big Rewards: Jewelry and Accessories
Jewelry and accessories may be small in size, but they pack a punch in terms of profit. Necklaces ($5.3 million) and Keychains ($1.1 million) are standout performers because they offer buyers affordable ways to express themselves.
TikTok’s love for micro-trends plays a big role here. Videos featuring layered necklaces or custom keychains encourage buyers to see these products as ways to personalize their look or space. The key to their success? They’re small investments that deliver big emotional value, making them perfect for impulse buys.
Another surprise is the rise of Artificial Gemstone Necklaces & Pendants ($1.2 million). These items blend affordability with the allure of something unique, appealing to consumers who want pieces that feel one-of-a-kind. TikTok videos showing how these accessories elevate everyday outfits highlight their versatility, making them even more attractive to buyers.
Home Products That Inspire Satisfaction
Home products are thriving on TikTok Shop, proving that consumers are deeply invested in creating spaces that bring them joy. Items like Blankets & Throws ($3 million) and Home Fragrances ($1.5 million) cater to the desire for cozy, aesthetic environments. TikTok’s “room transformation” trend plays a huge role here, with creators showing how simple items can completely change the feel of a space.
Practical items like Storage Holders & Racks ($1.7 million) and Indoor Lighting ($1.2 million) also stand out. These products aren’t just functional—they’re visually appealing solutions to everyday problems. Consumers are drawn to products that make their lives easier while adding a touch of beauty to their homes.
The psychology at play here is the need for order and comfort. TikTok users often share videos of their reorganized closets or styled shelves, inspiring others to replicate those feelings of satisfaction. Sellers can succeed by focusing on the dual benefits of utility and style, showing how their products solve problems while enhancing the aesthetic of any room.
Beauty on a Budget: Everyday Must-Haves
The beauty category continues to dominate, with products like Lipstick & Lip Gloss ($2.4 million) and False Eyelashes & Adhesives ($3.2 million) driving significant profit. These items are affordable enough for everyday consumers while delivering noticeable results.
TikTok’s makeup tutorials play a big role in these sales. Creators often demonstrate how a single product, like a bold lip color or dramatic lashes, can completely transform their look. Buyers are drawn to the idea that beauty doesn’t have to be expensive to be impactful.
Another standout is Hair Trimmers & Clippers ($1.5 million). These products cater to consumers looking for practical ways to maintain their appearance without spending on professional services. TikTok videos showing quick and easy haircuts or beard trims at home make these tools especially appealing.
The insight here is clear: TikTok consumers love beauty products that feel accessible, practical, and transformational. Sellers who emphasize these qualities in their marketing can capture a wide audience.
What Should You Sell on TikTok Shop?
If you’re asking, “What should I sell on TikTok Shop?” you’re not alone. With so many categories performing well, the answer depends on what aligns with your business goals and what resonates with TikTok’s highly emotional, trend-driven audience. Let’s break it down based on the most profitable categories, consumer behavior, and actionable product insights.
Sell What Promises Wellness
The wellness category is where the money is. If you want to enter a booming market, focus on Vitamins, Minerals & Wellness Supplements, which top the chart with $38.6 million in predicted profit. These products cater to a universal desire for self-care, with buyers looking for quick solutions to feel healthier and more energized. Think stress-relief gummies, sleep aids, or energy-boosting powders.
If supplements aren’t your thing, consider Fitness Supplements ($1.5 million) or Exercise Machines ($9.1 million). TikTok thrives on fitness challenges and transformation videos, and these products sell because they’re aspirational. Resistance bands, compact workout machines, or protein powders are all items that consumers associate with self-improvement and visible results.
Why wellness? Because it’s evergreen. People will always care about their health, and TikTok influencers amplify this by making wellness a key part of their content.
Tap Into Beauty and Self-Expression
Beauty is another category you can’t ignore. Unisex Fragrance ($11.8 million), False Eyelashes & Adhesives ($3.2 million), and Serums & Essences ($4.1 million) all point to consumers craving products that make them feel confident and unique.
If you’re selling fragrance, go beyond traditional “for him” or “for her” options. Highlight unisex scents that feel modern and inclusive. For smaller beauty products like lashes or serums, capitalize on TikTok’s love for tutorials. Demonstrate how your product can create a transformation—whether it’s glowing skin or dramatic eyes.
What about tools? Products like Curlers & Straighteners ($5.7 million) and Hair Trimmers & Clippers ($1.5 million) cater to those looking for salon-like results at home. TikTok users love showcasing DIY beauty hacks, making these items ideal for video content that sells itself.
Cozy Fashion Is a Winner
Comfort is king on TikTok, and Hoodies & Sweatshirts ($8.2 million), Pajamas & Loungewear ($4.7 million), and Shapewear ($4.4 million) prove it. These categories thrive because they’re wearable, functional, and fit into TikTok’s casual aesthetic.
If you’re entering the fashion market, focus on items that balance comfort and trendiness. Oversized hoodies with fun graphics or matching pajama sets are great sellers. Shapewear should emphasize inclusivity with a range of sizes and styles that work for various body types.
Shoes are another safe bet. Women’s Boots ($4.9 million), Casual Trainers ($4.3 million combined), and Slippers ($1.6 million) all perform well because they’re versatile and highly shareable. People love showing off new footwear in outfit videos, making this category TikTok-friendly.
Decor That Makes Homes Instagrammable
Home decor is a surprisingly profitable category. Items like Blankets & Throws ($3 million), Storage Holders & Racks ($1.7 million), and Home Fragrances ($1.5 million) sell because they combine practicality with aesthetic appeal. TikTok users love showing how small changes can transform their spaces, so if you’re selling home products, focus on items that feel both functional and stylish.
Think plush throws, minimalist organizers, or candles with trendy packaging. These products often feature in viral “room transformation” or “cleaning hack” videos, giving them built-in TikTok appeal.
Add Jewelry and Accessories
Jewelry and accessories are another strong category to consider. Necklaces ($5.3 million) and Artificial Gemstone Necklaces & Pendants ($1.2 million) perform well because they’re affordable ways for buyers to personalize their look. Customizable or layered jewelry options resonate especially well with TikTok’s audience.
For lower-cost accessories, consider items like Keychains ($1.1 million). These products are fun, affordable, and easy to market as small gifts or personal touches.
Make It Affordable and Fun
If you’re looking to start with smaller, budget-friendly items, beauty products like Lipstick & Lip Gloss ($2.4 million) or practical items like Storage Holders are excellent options. They’re affordable for buyers and often bought impulsively after seeing them in action on TikTok.
What about niche items? Statues & Figurines ($3.2 million) and Non-Sports Trading Cards ($2.7 million) show that collectors are alive and well on TikTok. If you can tap into a specific fandom or aesthetic, you’ll attract a loyal customer base.
The TikTok Shop Playbook: Where to Start
TikTok Shop is more than a platform—it’s a community where trends drive purchases, and emotions dictate choices. If you’re wondering what to sell, focus on products that resonate emotionally, solve problems, or elevate lifestyles. The most successful categories—like wellness supplements, cozy fashion, beauty products, and home decor—tap into universal desires for health, self-expression, and comfort.
But it’s not just about the product; it’s about the story. TikTok is a place where consumers want to connect with what they buy. Whether it’s a scented candle that transforms their space or a hoodie that fits their unique style, your product should feel like a part of their journey.
Start small. Test categories with proven success, like accessories or budget-friendly beauty products. Then, as you learn what clicks with your audience, expand into higher-ticket items like fitness gear or niche collectibles. The key is to embrace the creative, emotional, and trend-driven nature of TikTok Shop, making every listing more than a sale—it’s an experience.
Now that you know what works, the next move is yours. Which product will you make the next TikTok sensation? The stage is set, and the audience is waiting.
