TikTok Shop US Regulations 2025: A Comprehensive Compliance Guide

As the digital commerce landscape rapidly evolves, TikTok Shop in the United States is implementing a robust framework of regulations for 2025. These comprehensive rules are designed to enhance consumer protection, safeguard data privacy, ensure product integrity, and foster a transparent marketplace. Understanding and adhering to these mandates is crucial for all sellers, creators, and partners operating within the TikTok Shop ecosystem to maintain compliance and ensure continued success.

Active Regulations

Compliance Tasks

Impact Areas

Regulations Overview

Enhanced Data Privacy and Security Standards (DPCDFA)

Jurisdiction: Federal (US)

Effective: 2025-01-01

Scope: All user data, transaction data, and content generated or stored by TikTok Shop US.

Cybersecurity

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Scope:

Consumer Data

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Effective:

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Cross-Border Data

Jurisdiction: Mandates robust data encryption, secure storage, and restricts cross-border data transfers to non-approved jurisdictions. Requires explicit user consent for data sharing and regular third-party security audits.

Effective: Enacted

Scope: https://www.congress.gov/bill/dpcdfa-2024

Fines up to $50 million or 4% of global annual revenue, whichever is higher, per violation. Potential service suspension.

Product Safety and Authenticity Verification Act (EPSAA)

Jurisdiction: Federal (US)

Effective: 2025-03-15

Scope: All products listed and sold through TikTok Shop, including third-party seller listings.

Consumer Protection

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Counterfeit Goods

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Seller Liability

Jurisdiction: Requires platforms to implement stricter verification processes for sellers and products, ensuring compliance with US safety standards (e.g., CPSC, FDA). Mandates clear labeling, recall procedures, and anti-counterfeiting measures.

Effective: Enacted

Scope: https://www.ftc.gov/epsac-2024

Fines up to $10,000 per unsafe product listing, $100,000 for systemic failures, and potential platform delisting for repeat offenders.

Transparent Endorsement and Advertising Disclosure Rule (DATDA)

Jurisdiction: Federal (US)

Effective: 2025-06-01

Scope: All influencer marketing, sponsored content, and affiliate sales on TikTok Shop.

Influencer Marketing

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FTC Compliance

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Consumer Disclosure

Jurisdiction: Strengthens existing FTC guidelines, requiring prominent and unambiguous disclosure of material connections between creators, brands, and TikTok Shop. Mandates platform-level tools for disclosure and robust monitoring.

Effective: Enacted

Scope: https://www.ftc.gov/datda-2024

Fines for creators and platforms, up to $50,000 per undisclosed endorsement, and potential account suspension or revenue clawbacks.

Supply Chain Due Diligence and Human Rights Compliance (ESCTAA)

Jurisdiction: Federal (US)

Effective: 2025-09-01

Scope: All third-party sellers sourcing products from high-risk regions or complex supply chains.

Supply Chain

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Forced Labor

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Ethical Sourcing

Jurisdiction: Requires platforms to conduct due diligence on seller supply chains to prevent the sale of goods produced with forced labor or other human rights abuses. Mandates risk assessments and reporting.

Effective: Enacted

Scope: https://www.dhs.gov/esctaa-2024

Significant fines up to $10 million per non-compliant seller, import bans on goods, and public shaming campaigns.

Compliance Checklist

Review and update Privacy Policy for DPCDFA

Owner: Legal Department | Due: 2025-01-01

Implement product safety certification upload system

Owner: Product & Engineering | Due: 2025-03-01

Launch mandatory in-app disclosure feature for creators

Owner: Creator Relations | Due: 2025-05-15

Conduct supply chain risk assessment for all new sellers

Owner: Risk Management | Due: Ongoing (monthly)

Schedule annual third-party cybersecurity audit

Owner: IT Security | Due: Q4 2025

Train seller support on new product recall procedures

Owner: Operations | Due: 2025-03-01

Impact Matrix

Operational Costs

High

Increased investment in compliance technology, auditing, and personnel.

Seller Onboarding

Moderate

Stricter verification and documentation requirements may deter some new sellers.

User Trust

High

Enhanced transparency and safety measures are expected to boost consumer confidence.

Legal & Regulatory Risk

Reduced

Proactive compliance mitigates potential fines and legal challenges.

Platform Features

High

Development of new tools for disclosure, safety checks, and data management.

Ready to Ensure Compliance?

Stay informed and compliant to ensure your success on TikTok Shop. Review these regulations thoroughly and adapt your operations accordingly. Your proactive approach is key.

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