TikTok Shop US Regulations 2025: A Comprehensive Compliance Guide
As the digital commerce landscape rapidly evolves, TikTok Shop in the United States is implementing a robust framework of regulations for 2025. These comprehensive rules are designed to enhance consumer protection, safeguard data privacy, ensure product integrity, and foster a transparent marketplace. Understanding and adhering to these mandates is crucial for all sellers, creators, and partners operating within the TikTok Shop ecosystem to maintain compliance and ensure continued success.
Regulations Overview
Enhanced Data Privacy and Security Standards (DPCDFA)
Mandates robust data encryption, secure storage, and restricts cross-border data transfers to non-approved jurisdictions. Requires explicit user consent for data sharing and regular third-party security audits. Fines up to $50 million or 4% of global annual revenue per violation.
Product Safety and Authenticity Verification Act (EPSAA)
Requires platforms to implement stricter verification processes for sellers and products, ensuring compliance with US safety standards (e.g., CPSC, FDA). Mandates clear labeling, recall procedures, and anti-counterfeiting measures. Fines up to $10,000 per unsafe product listing, $100,000 for systemic failures.
Transparent Endorsement and Advertising Disclosure Rule (DATDA)
Strengthens existing FTC guidelines, requiring prominent and unambiguous disclosure of material connections between creators, brands, and TikTok Shop. Mandates platform-level tools for disclosure and robust monitoring. Fines up to $50,000 per undisclosed endorsement.
Supply Chain Due Diligence and Human Rights Compliance (ESCTAA)
Requires platforms to conduct due diligence on seller supply chains to prevent the sale of goods produced with forced labor or other human rights abuses. Mandates risk assessments and reporting. Significant fines up to $10 million per non-compliant seller.