Introduction
We looked at SimpTok data from the past month to reveal where TikTok Shop demand is strongest and where sellers can capture the biggest gains this summer. This report highlights the top‐revenue categories, the fastest growing niches, how pricing bands impact sales velocity, and why AI Score–driven content matters. Use these insights to refine your inventory, pricing, and content strategies for maximum performance.
By the way, SimpTok is free so you can check more detailed analytics here.
Top Categories by Revenue
The table below shows the ten categories with the highest total sales in June 2025. Beauty & Personal Care leads overall, but its average shop revenue trails behind Nutrition & Wellness and Vitamins & Supplements. Sellers can pivot from crowded beauty lanes into high-margin wellness niches before competition intensifies.
| Category | Revenue (USD) | Shops | Revenue per Shop | MoM Growth % |
|---|---|---|---|---|
| Beauty & Personal Care | 179,450,000 | 16,220 | 11,060 | −0.31% |
| Womenswear & Underwear | 116,610,000 | 16,945 | 6,880 | 6.91% |
| Health | 84,770,000 | 3,730 | 22,730 | −0.15% |
| Nutrition & Wellness | 81,600,000 | 3,147 | 25,930 | −0.64% |
| Sports & Outdoor | 79,810,000 | 12,320 | 6,480 | −2.26% |
| Vitamins & Supplements | 69,790,000 | 2,792 | 25,000 | 0.96% |
| Phones & Electronics | 49,410,000 | 8,549 | 5,780 | 17.82% |
| Fashion Accessories | 46,350,000 | 13,416 | 3,460 | 3.81% |
| Collectibles | 40,960,000 | 3,433 | 11,930 | −16.92% |
| Makeup | 38,700,000 | 4,857 | 7,970 | −3.18% |
Fastest-Growing Niches
These ten categories posted the largest month-over-month growth in June. Power Banks and Air Conditioners are clear standouts. Air Conditioners generated over $2.89 million with just 40 sellers, averaging $72,210 per shop. Seasonal urgency and limited supply create a powerful opening for sellers who can stock early.
| Category | Revenue (USD) | MoM Growth % | Shops | Revenue per Shop |
|---|---|---|---|---|
| Power Banks | 4,390,000 | 114.91% | 421 | 10,420 |
| Large Home Appliances | 3,940,000 | 108.12% | 311 | 12,660 |
| Air Conditioners | 2,890,000 | 148.71% | 40 | 72,210 |
| Universal Accessories | 2,480,000 | 113.16% | 449 | 5,530 |
| Powder | 2,420,000 | 222.20% | 279 | 8,660 |
| USB & Mobile Fans | 1,980,000 | 129.78% | 293 | 6,740 |
| Sunshades | 926,400 | 245.20% | 217 | 4,270 |
| Gifts & Wrapping | 626,360 | 133.82% | 407 | 1,540 |
| USB Chargers | 624,800 | 468.69% | 71 | 8,800 |
| Radio & Cassette Players | 601,550 | 595.42% | 54 | 11,140 |
Pricing Strategy
Price positioning drives both volume and revenue efficiency. The ten-to-thirty-dollar band captures half of top-selling items and delivers the strongest average revenue per product. Products above forty dollars see diminishing unit velocity despite higher per-unit returns.
| Price Band (USD) | Products | Revenue (USD) | Avg Revenue per Product |
|---|---|---|---|
| < 10 | 126 | 18,555,050 | 147,262 |
| 10 – 20 | 137 | 36,370,720 | 265,480 |
| 20 – 30 | 64 | 32,688,030 | 510,750 |
| 30 – 40 | 60 | 40,292,530 | 671,542 |
| 40+ | 13 | 11,031,320 | 848,563 |
Position hero products between ten and thirty dollars to balance margin and velocity. Anchor premium upsells just below forty dollars to remain within high-conversion zones.
Content & AI Score Impact
AI Score combines content quality, posting velocity, creator engagement, and description completeness. Among the top 400 products, AI Score correlates with past-month revenue at 0.84. Items scoring above ninety average more than 6,000 creator posts, triple the exposure of items scoring below seventy. Prioritize content by securing at least 100 creator videos in the first month of a new listing. Rapid repost cycles and diversified creator partnerships lift AI Score faster than small increases in paid promotion.
Action Plan for Summer
First source fast-moving electronics that solve summer pain points such as portable power and home cooling. Next shift beauty capital into branded wellness supplements to capture higher margins. Price hero offerings between ten and thirty dollars. Drive a minimum of 100 creator videos per new listing within its first month to push AI Score above ninety. Monitor performance weekly and adjust inventory mix, pricing, and content outreach based on shop-level revenue benchmarks.
Conclusion
SimpTok’s July data release from the past 30 days of sales data makes it clear that electronics and wellness niches, mid-range pricing, and creator-driven content are the fastest paths to scale on TikTok Shop this summer. Sellers who act now to align inventory, pricing, and AI Score strategies will secure the largest share of seasonal demand.
