October 2024 brought exciting beauty trends to TikTok, giving sellers fresh opportunities to engage with customers and boost sales. From skincare essentials like collagen to Halloween-inspired nail art, TikTok Shop is a hub for beauty buyers looking for the latest products. Let’s dive into the most popular beauty hashtags from last month, and how sellers can capitalize on them to drive traffic and sales.
- Fragrance Reigns Supreme – #Parfum and #PerfumeTikTok
- Skincare Essentials – #Collagen, #Retinol, and #AntiAging
- Nail Art Takes Center Stage – #HalloweenNails and #FallNails
- Self-Care and Relaxation – #Relaxation and #SelfCareFinds
- Seasonal Scents and Hair Trends – #Vanilla and #TaperFade
- Fragrance as a Self-Expression Tool – #Vanilla and #Scent
- Hair Trends Take the Stage – #TaperFade and #HairTutorials
- Skincare and Makeup Innovation – #HeatlessCurls and #FallMakeup
- The Return of Classic Beauty – #RedNails and #FaceCard
- Conclusion: Take Action on October’s TikTok Trends
Fragrance Reigns Supreme – #Parfum and #PerfumeTikTok
#Parfum – A Leader in October’s Beauty Trends
The #Parfum hashtag emerged as one of the biggest trends in October, with 317,000 posts dedicated to discussing and showcasing perfumes. TikTok users shared their favorite fragrances, from niche indie scents to high-end luxury perfumes. Sellers can take advantage of this trend by promoting their fragrance lines, showing off scent collections, or partnering with influencers who focus on perfume reviews.
TikTok’s format allows for engaging content that taps into users’ senses, even when they can’t physically smell the product. For instance, sellers can create videos showcasing different perfumes for specific occasions—daytime, evening, or even seasonal scents like vanilla and spice for fall. Since TikTok users are hungry for authentic content, fragrance sellers should consider including behind-the-scenes videos showing how their products are made or what inspired each scent.
#PerfumeTikTok – Engaging with a Scent-Obsessed Community
With 183,000 posts under #PerfumeTikTok, this hashtag is another massive trend for beauty sellers. The TikTok perfume community is highly engaged, with users often asking for recommendations, sharing perfume “unboxings,” and reviewing their latest fragrance finds. Sellers can jump into the conversation by offering TikTok-exclusive deals or creating content that educates buyers on layering fragrances.
TikTok Shop sellers should use these trending hashtags to target users actively searching for new scents. Tutorials on how to mix perfumes for unique fragrance combinations or showcasing customer reviews could boost trust and encourage more sales.
Skincare Essentials – #Collagen, #Retinol, and #AntiAging
#Collagen – The Skin Savior
Skincare remains one of TikTok’s strongest categories, and #Collagen was a standout in October with 105,000 posts. Collagen is often highlighted for its anti-aging and skin-plumping benefits, making it a favorite among TikTok users looking for effective skincare solutions. If you sell collagen-infused skincare products, now’s the time to push those to the front of your TikTok Shop.
Sellers can create content explaining the benefits of collagen, showing before-and-after footage of real users who have experienced results, or sharing tips on how to incorporate collagen into a daily skincare routine. Since TikTok’s algorithm favors educational content, skincare sellers can engage potential buyers by answering common questions like, “When should I start using collagen products?” or “How does collagen improve skin elasticity?”
#Retinol and #AntiAging – Staying Youthful on TikTok
#Retinol (38,000 posts) and #AntiAging (73,000 posts) continue to dominate TikTok’s skincare scene. Both of these skincare ingredients are widely trusted for their ability to reduce fine lines, wrinkles, and age spots. Sellers in the beauty space can tap into this trend by promoting their retinol-based products and anti-aging skincare lines.
Consider creating educational videos that outline the benefits of retinol and offer tips on how to use it without irritating the skin. Since many TikTok users are looking for solutions to keep their skin youthful, sellers can promote bundles that pair retinol with complementary products like moisturizers or sunscreen. User-generated content featuring real results is another powerful way to showcase how effective these products are.
Nail Art Takes Center Stage – #HalloweenNails and #FallNails
#HalloweenNails – Festive Nail Art for October
The spooky season inspired a surge in creative nail art, with #HalloweenNails gaining 66,000 posts in October. From ghost-themed designs to glow-in-the-dark polish, TikTok users showed off their most festive manicures for the holiday. This trend is a huge opportunity for TikTok Shop sellers who offer nail care products, polishes, or nail art kits.
If you sell nail products, consider posting tutorials on how to achieve trending Halloween nail looks, or collaborate with nail artists to create exclusive content. Encouraging your followers to tag your products in their own Halloween nail art posts can also drive engagement and boost visibility on TikTok. As we move past October, sellers can easily transition this trend into fall-themed nails by using the next popular hashtag.
#FallNails – Cozy Up with Seasonal Colors
The #FallNails trend had 44,000 posts in October, driven by users showing off warm, cozy nail designs inspired by fall colors. Think burnt oranges, deep reds, and browns—perfect for the season. Nail polish sellers can highlight fall collections and encourage buyers to recreate trending nail art looks.
Since TikTok is highly visual, short videos that show the application process or timelapse videos of creating intricate designs are likely to capture the attention of potential buyers. Use engaging captions and hashtags to make sure your content reaches users who are actively searching for fall nail inspiration. Offering seasonal discounts or limited-edition fall nail kits can also boost your TikTok Shop’s sales.
Self-Care and Relaxation – #Relaxation and #SelfCareFinds
#Relaxation – The Growing Trend in Beauty and Wellness
With 53,000 posts, #Relaxation gained popularity in October as users focused on self-care routines that promote calmness and stress relief. Beauty sellers offering products like bath bombs, candles, essential oils, or skincare with calming properties should take full advantage of this trend.
Sellers can create TikTok videos that emphasize relaxation as part of a daily routine, using calming music and peaceful imagery to appeal to viewers. Highlighting the relaxing benefits of your products—such as how a particular bath bomb helps unwind after a long day—can resonate with users looking for stress relief.
#SelfCareFinds – Discovering New Products for Pampering
#SelfCareFinds, with 8,000 posts, taps into the self-care and wellness community on TikTok. Users share their favorite beauty products and routines, making this hashtag ideal for sellers promoting skincare or wellness products.
To boost sales, sellers can create videos showcasing how to use their products as part of a larger self-care routine. For example, a skincare seller could create a “Self-Care Sunday” video showing a step-by-step routine using their top products. Incorporating trending self-care hashtags helps ensure your content reaches users who are actively searching for ways to improve their wellness routines.
Seasonal Scents and Hair Trends – #Vanilla and #TaperFade
#Vanilla – A Fall Favorite
#Vanilla had 28,000 posts in October, as TikTok users embraced warm, comforting scents for fall. From vanilla-scented lotions to perfumes, this trend opens doors for sellers offering fall-inspired fragrances. Sellers can create TikTok content that shows how their vanilla-scented products can enhance a cozy, fall atmosphere, whether through body care or home fragrances.
TikTok is a highly sensory platform, so content that helps users imagine the experience of using the product will be effective. Videos could feature cozy settings like fireplaces or hot drinks, paired with vanilla-scented candles or lotions.
#TaperFade – Trending Haircuts for Fall
With 29,000 posts, the #TaperFade haircut gained traction in the beauty community, as users looked for trendy fall hairstyles. Sellers offering hair care products, styling tools, or tutorials should take note. Promoting tools and products that help achieve the perfect taper fade—such as clippers, hair gels, and styling creams—can resonate with TikTok users.
Sellers can also create content showing step-by-step tutorials on how to achieve a taper fade, or highlight hair care products designed for maintaining the look. Collaboration with barbers or hairstylists on TikTok can help your product reach a broader audience.
Fragrance as a Self-Expression Tool – #Vanilla and #Scent
#Vanilla – The Comforting Power of Scent
Why is this trend taking off?
The rise of #Vanilla with 28,000 posts in October points to a larger cultural shift: the craving for comfort and familiarity. Vanilla, often associated with warmth, coziness, and sweet indulgence, perfectly matches the fall season’s vibe. TikTok users are drawn to products that evoke feelings of relaxation and nostalgia, especially as colder weather sets in and self-care routines shift indoors.
For sellers, this trend offers a perfect opportunity to highlight vanilla-scented beauty products, from body lotions to perfumes and candles. Products featuring vanilla can be positioned as perfect complements to fall activities like relaxing by the fire, cozy movie nights, or a calming bath before bed. Sellers should emphasize this connection to self-care and comfort in their marketing. Creating content that captures this emotional and sensory connection will help draw users looking for soothing beauty experiences.
#Scent – A Deepening Focus on Personal Fragrance
Why does scent matter?
With 22,000 posts, #Scent is gaining traction because consumers increasingly view fragrances as an essential part of their identity. Whether through perfumes, body sprays, or lotions, scents are now seen as an extension of self-expression. TikTok users want fragrances that represent their moods, personality, or the season.
Sellers can take advantage of this trend by offering “fragrance layering” guides, where multiple scents are combined to create a signature fragrance. Another option is curating personalized “scent experiences” that fit different occasions or personalities. Sellers can also encourage user-generated content, asking customers to share how they use their products to express their individual style.
Hair Trends Take the Stage – #TaperFade and #HairTutorials
#TaperFade – A Fresh Fall Look
Why is the Taper Fade gaining traction?
The #TaperFade hairstyle, with 29,000 posts, has become a go-to look for men and women alike. This clean, polished style appeals to a wide audience, especially as people seek simple yet stylish haircuts that can be maintained easily. As temperatures drop, people are shifting toward manageable, structured styles that look sharp in any weather.
Sellers offering hair care products or tools can capitalize on this trend by showcasing how their products—such as clippers, styling gels, or holding sprays—can help users achieve the perfect taper fade. Tutorials are particularly effective in this niche. Showing a step-by-step guide on how to create and maintain a taper fade can attract a highly engaged audience. Collaborating with barbers or hairstylists can also give sellers credibility and increase exposure.
#HairTutorials – The DIY Hair Revolution
Why are hair tutorials popular?
With 14,000 posts under #HairTutorials, DIY hair content is thriving. More TikTok users are experimenting with cutting, styling, and coloring their hair at home. This trend has surged as people look for affordable alternatives to salon visits, especially following the pandemic. Hair tutorials that offer easy, achievable results appeal to a wide audience, from beginners to more experienced beauty enthusiasts.
For sellers, this trend opens up numerous possibilities. Hair care brands can create product bundles specifically designed for at-home styling, offering tutorials on how to use each item. Showing real people achieving professional-looking results with at-home products can convince potential buyers that they don’t need a salon for great results. Cross-promoting with creators who specialize in hair tutorials can further boost visibility for your products.
Skincare and Makeup Innovation – #HeatlessCurls and #FallMakeup
#HeatlessCurls – Healthy Hair Styling
Why are heatless curls trending?
#HeatlessCurls, with 14,000 posts, highlights a growing interest in hair health. More TikTok users are looking for ways to achieve styled, voluminous curls without damaging their hair with heat. This trend appeals to those who want low-maintenance but effective beauty solutions.
Sellers who offer hair tools or styling products can benefit from creating tutorials that show how to achieve heatless curls with their products. Additionally, marketing products that protect hair—like heat protectants or nourishing hair oils—can resonate with this audience. By positioning your brand as a solution to hair damage, you can attract users seeking healthy alternatives to traditional styling methods.
#FallMakeup – Embracing Seasonal Looks
Why is fall makeup a hit?
With 17,000 posts, #FallMakeup remains one of the most anticipated seasonal trends on TikTok. As the weather changes, so do makeup styles. Users are swapping out bright summer tones for deeper, richer colors like burgundy, burnt orange, and gold. Fall makeup looks often feature warm, earthy tones that complement the season’s colors and fashion trends.
For sellers, this is the perfect time to promote autumn-inspired makeup palettes, lip colors, and eyeshadows. TikTok videos showcasing bold fall makeup transformations or tutorials on achieving specific seasonal looks are sure to attract attention. Offering limited-edition fall makeup collections or collaborating with influencers to promote these looks can help drive traffic and boost sales.
The Return of Classic Beauty – #RedNails and #FaceCard
#RedNails – A Bold, Timeless Trend
Why are red nails making a comeback?
Classic red nails have always been a beauty staple, and #RedNails with 15,000 posts show that this timeless look is back in style. As users look for ways to make bold beauty statements, red nails offer a simple yet powerful way to stand out. This trend also complements the cozy, warm vibes of fall fashion, making it a versatile choice for any occasion.
Sellers offering nail polish or nail art kits can promote red as a go-to color for the fall season. Videos demonstrating how to achieve the perfect red manicure, or showing off variations like matte or glossy finishes, can draw in users looking for inspiration. Pairing red nails with seasonal fashion content—like cozy sweaters or chic outerwear—can further emphasize the trend’s versatility.
#FaceCard – Celebrating Confidence
Why is this trend growing?
With 21,000 posts, #FaceCard is all about confidence. TikTok users are using this hashtag to showcase their best makeup looks and skin. The message behind this trend is that “your face card never declines,” meaning users are highlighting their best facial features with pride. It’s a trend that encourages confidence and self-expression.
Beauty sellers can leverage this trend by offering makeup tutorials that emphasize facial features like contouring, highlighting, or bold eye makeup. Products that enhance the face—such as highlighters, foundations, and concealers—are key here. Create content that inspires users to feel confident in their own skin while showcasing how your products can help them achieve their best look.
Conclusion: Take Action on October’s TikTok Trends
The beauty trends from October 2024 offer TikTok Shop sellers an incredible opportunity to engage with their audience and drive sales. From fragrance to skincare, hair tutorials to bold makeup looks, these trends reflect deeper cultural shifts around self-expression, mental well-being, and personal style. By tapping into these popular hashtags and offering products that align with these trends, sellers can ensure their beauty products stand out on TikTok.
Whether through tutorials, behind-the-scenes videos, or influencer partnerships, the key is to remain genuine and connect with your audience’s desires. Highlight how your products fit into their daily lives, whether it’s through a self-care routine, a fragrance collection, or a trendy hairstyle. Authenticity and engagement are the driving forces behind TikTok success, and sellers who tap into these trends will see significant benefits in visibility and sales.
By understanding the “why” behind each trend, you can create content and marketing strategies that resonate deeply with TikTok users, ensuring that your products don’t just catch their attention but become a must-have in their beauty routine.
