Introduction

TikTok has become a huge platform for shopping, trends, and marketing. It moves fast, and to keep up, businesses need tools to understand what’s happening. These tools help brands find trends, track sales, and improve their TikTok strategies.

In this article, we’ll cover five kinds of TikTok tools. First, let’s look at TikTok Shop analytics tools. These tools are great for spotting trends, finding top products, and learning about influencers who can help you sell.

TikTok Shop Analytics Tools

TikTok Shop analytics tools help you see what products, creators, and sales are popular. They also help businesses understand the competition. Below are some of the best tools, their features, pricing, and when to use them.

SimpTok

Features
SimpTok makes it easy to pick which products to sell on TikTok Shop. It helps you set the right price and spot trends early.

Pricing
Right now, SimpTok is free. A premium version is coming soon.

Best Use Cases

• Perfect for small businesses or beginners who want to start selling on TikTok.
• Helps quickly find products with little effort.

Weaker Use Cases

• Not great for extremely detailed analytics or advertising research.
• Less helpful for large, established companies with complex needs.

Website
https://simptok.com

WGSN

Features
WGSN helps businesses learn about big trends and what customers want. It doesn’t just focus on TikTok—it looks at trends across many industries.

Pricing
The best pricing information we could find is $30,000 per year according to Reddit.

Best Use Cases

• Useful for planning long-term strategies.
• Great for businesses looking at trends across many platforms.

Weaker Use Cases

• Not the best choice for quick TikTok Shop data.
• May be too expensive for small businesses or startups.

Website
https://wgsn.com

Kalodata

Features
Kalodata tracks products, creators, videos, and livestreams on TikTok Shop. It shows trending products and helps businesses learn about influencer partnerships.

Pricing
Ranges from $45.98 to $400 per month.

Best Use Cases

• Good for businesses that want to know about product trends and influencer campaigns.
• Helps with both product research and creator analysis.

Weaker Use Cases

• Beginners might find it too detailed.
• Not ideal if you only need simple reports.

Website
https://kalodata.com

FastMoss

Features
FastMoss tracks sales data for over 50 million TikTok Shop products. It helps users find popular products, check out competitors, and discover successful creators.

Pricing
Basic: $59 per month

Pro: $109 per month

Team: $200 per month

Best Use Cases

• Perfect for businesses keeping an eye on competitors.
• Great for tracking large amounts of data.

Weaker Use Cases

• Not suited for beginners or very small businesses.
• Might be too advanced for simple needs.

Website
https://fastmoss.com

Shoplus

Features
Shoplus gives insights into sales, influencers, and competitors. It helps businesses discover top products and improve their marketing plans.

Pricing
Shoplus offers three pricing plans:

Professional: $79 per month

Basic: $39 per month

Premium: $49 per month

Best Use Cases

• Great for mid-sized businesses improving their TikTok Shop strategy.
• Useful for finding influencers and tracking competitors.

Weaker Use Cases

• May be too much for small or new businesses.
• Doesn’t focus on general trends outside TikTok Shop.

Website
https://shoplus.net

Viralytic

Features
Viralytic focuses on tracking viral TikTok products, creators, and videos. It gives detailed sales data to help businesses jump on trends.

Pricing
From $27-$97 per month.

Best Use Cases

• Great for spotting viral trends and products.
• Helps brands move quickly on short-term opportunities.

Weaker Use Cases

• Not for beginners who need basic tools.
• Limited for businesses looking beyond TikTok trends.

Website
https://viralytic.com

Music and Entertainment Analytics

Music and entertainment analytics tools help you understand what’s popular on TikTok. These tools are great for tracking trends, audience engagement, and how music impacts TikTok’s performance. Below are some of the top tools, their features, pricing, and the best ways to use them.

Gromus.ai

Features
Gromus.ai uses AI to track TikTok trends, content performance, and audience behavior. It helps users spot what’s working and adjust their strategies.

Pricing
Plans range from $9.99 to $999.99 per month, depending on your needs.

Best Use Cases

• Ideal for creators and marketers who need in-depth insights into TikTok trends.
• Great for businesses using data to adjust content strategies quickly.

Weaker Use Cases

• Less focused on TikTok Shop and more focused on TikTok virality.
• Not ideal for users who need simple analytics without AI.

Website
https://gromus.ai

Flaidata

Features
Flaidata tracks TikTok performance, audience demographics, and engagement metrics. It provides a clear view of how content is performing and who’s watching it.

Pricing
Free plans are available, with premium options up to $94 per month.

Best Use Cases

• Perfect for small creators or businesses looking for affordable analytics.
• Helps track content performance and learn about audience demographics.

Weaker Use Cases

• Limited for larger businesses needing advanced or specialized tools.
• Doesn’t offer deep AI-based insights.

Website
https://flaidata.com

Chartmetric

Features
Chartmetric offers music data analytics, including TikTok metrics. It’s popular with artists and industry professionals looking to track music trends and content performance.

Pricing
Plans range from $9.99 to $160 per month.

Best Use Cases

• Great for musicians, labels, and managers tracking TikTok music trends.
• Useful for planning music promotions and spotting viral opportunities.

Weaker Use Cases

• Not ideal for general marketers or creators outside the music industry.
• May not focus enough on non-music content.

Website
https://chartmetric.com

Viberate

Features
Viberate tracks music analytics, including TikTok data. It helps artists and industry professionals monitor performance and stay on top of trends.

Pricing
Plans start at $59-79.99 per month.

Best Use Cases

• Perfect for tracking artist performance and audience engagement on TikTok.
• Great for labels and managers managing multiple artists.

Weaker Use Cases

• Not designed for non-music businesses or creators.
• May not cover enough general TikTok content analytics.

Website
https://viberate.com