Affiliate

An Affiliate is an individual or entity (e.g., influencer, blogger, content creator) who promotes a product or service on behalf of a merchant in exchange for a commission on sales or leads generated through their unique referral link. In modern e-commerce, affiliates leverage their authentic connections and niche audiences, often on platforms like TikTok, to drive measurable sales and brand awareness for retailers, transforming traditional marketing into a performance-based partnership model.