About Us

We want to make it easier to use data for product strategy

Our team has applied AI to help consumer brands predict trends and create new products for the last eight years, working with the world’s largest brands like Walmart, PepsiCo, and Procter & Gamble.

We know TikTok Shop is the next Amazon and we are doing everything we can to make it easier for new brands to launch products that match with consumer needs and consumer tensions.

Making data less scary

Our motto is to make data less scary. There is so much data out there, the main challenge we see today is brands and companies being overwhelmed with which data points to use to answer their questions. SimpTok makes data less scary and easier to turn charts into answers.